What do you think?
Rate this book
SIMPLE HARD: How to Build The Ultimate Team
What separates good teams from elite ones? Not talent. Not resources. The fundamentals — executed relentlessly.
In Simple Hard, leadership coach and team performance expert Ken Crenshaw delivers a no-nonsense blueprint for building high-performing teams in any industry. The title says it the principles aren't complicated — but doing them consistently, at the highest level, is genuinely hard. That's where most leaders fail. This book is your guide to closing that gap.
At the core of Simple Hard is Crenshaw's proven TLC=C formula — Team, Leadership, and Communication equals Connection. Without Connection, you have a group of individuals. With it, you have a united force capable of overcoming any obstacle. This book unpacks every component of that formula and gives you the operational systems to implement it immediately.
What You'll
Selection — Why character always outranks competence, and how to involve your team in hiring their own teammatesDevelopment — How to build a leadership development machine that eventually replaces you — and why that's the goalLeadership — The shift from transactional "Boss" to transformational "Leader" who serves, challenges, and elevates the people around themCommunication — Why "Titanic Listening" is silently sinking your team, and how to practice the kind of presence that builds real trustFeedback & Feedforward — How to create a culture where excellent growth opportunities (EGOs) replace fear-based accountabilityCulture — What happens when the leader leaves the room, and how to build standards that run on their ownMindset — The Five Team Limiters, the Three Daily Decisions, and how to shift your team from problem-focused to opportunity-focusedSimple Hard draws on the wisdom of John Wooden, John Maxwell, Brené Brown, and the world's highest-performing organizations — from elite military units to championship sports programs — and distills those lessons into a practical framework any leader can follow.
This isn't theory. This is a field-tested system for leaders who are ready to stop managing tasks and start building something that lasts.
If you lead a team — in business, sports, healthcare, education, or any high-stakes environment — this book will change how you show up for the people counting on you.
In Simple Hard, leadership coach and team performance expert Ken Crenshaw delivers a no-nonsense blueprint for building high-performing teams in any industry. The title says it the principles aren't complicated — but doing them consistently, at the highest level, is genuinely hard. That's where most leaders fail. This book is your guide to closing that gap.
At the core of Simple Hard is Crenshaw's proven TLC=C formula — Team, Leadership, and Communication equals Connection. Without Connection, you have a group of individuals. With it, you have a united force capable of overcoming any obstacle. This book unpacks every component of that formula and gives you the operational systems to implement it immediately.
What You'll
Selection — Why character always outranks competence, and how to involve your team in hiring their own teammatesDevelopment — How to build a leadership development machine that eventually replaces you — and why that's the goalLeadership — The shift from transactional "Boss" to transformational "Leader" who serves, challenges, and elevates the people around themCommunication — Why "Titanic Listening" is silently sinking your team, and how to practice the kind of presence that builds real trustFeedback & Feedforward — How to create a culture where excellent growth opportunities (EGOs) replace fear-based accountabilityCulture — What happens when the leader leaves the room, and how to build standards that run on their ownMindset — The Five Team Limiters, the Three Daily Decisions, and how to shift your team from problem-focused to opportunity-focusedSimple Hard draws on the wisdom of John Wooden, John Maxwell, Brené Brown, and the world's highest-performing organizations — from elite military units to championship sports programs — and distills those lessons into a practical framework any leader can follow.
This isn't theory. This is a field-tested system for leaders who are ready to stop managing tasks and start building something that lasts.
If you lead a team — in business, sports, healthcare, education, or any high-stakes environment — this book will change how you show up for the people counting on you.
238 pages, Kindle Edition
Published September 9, 2026
Ratings & Reviews
Friends & Following
Create a free account to discover what your friends think of this book!
Community Reviews
No one has reviewed this book yet.