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Why Do I Do That?: 150 Weird Things Your Brain Does Every Day, and the Hidden Reasons Why
YOU WALKED INTO A ROOM AND FORGOT WHY YOU WERE THERE!A song you don't even like is stuck on repeat. You teared up at something that wasn't sad, jumped at a shadow, and felt completely certain about something you couldn't actually explain if someone asked. All day, every day, the most remarkable object in the known universe pulls these funny little stunts—and you barely notice.
Why Do I Do That? is a field guide to 150 of them.
Each page takes one strange, everyday quirk of the human mind and reveals the hidden reason behind it—in plain language, with a smile, in about a minute of reading. No jargon. No lecture. Just one small mystery you've lived with your whole life, finally solved.
You'll finally find
Why you can't tickle yourselfWhy a high price tag makes the sale feel like a stealWhy you replay your most embarrassing moment at 2 a.m.Why one smell can throw you thirty years into the pastWhy you catch other people's yawns—and their moodsWhy the song you hate is the one that gets stuck…and 144 more, spanning memory, emotion, fear, habit, and the hidden biases quietly running your decisionsMade to be opened anywhere. Every entry stands on its own, so read one over coffee or fall down a rabbit hole for an hour. Perfect for the nightstand, the coffee table, or that one room in the house where the best reading gets done.
A perfect gift for curious minds—the friend who loves random facts, the teenager who always asks "but why?", the parent who's read everything, or (let's be honest) yourself.
Meticulously researched, refreshingly honest. Every explanation is grounded in real psychology and checked against the actual science—and where the experts still don't agree, this book says so instead of pretending. (The final chapter is nothing but the glorious questions nobody has answered yet.)
Your brain has been keeping secrets from you for years. Time to find out what it's really up to.
Why Do I Do That? is a field guide to 150 of them.
Each page takes one strange, everyday quirk of the human mind and reveals the hidden reason behind it—in plain language, with a smile, in about a minute of reading. No jargon. No lecture. Just one small mystery you've lived with your whole life, finally solved.
You'll finally find
Why you can't tickle yourselfWhy a high price tag makes the sale feel like a stealWhy you replay your most embarrassing moment at 2 a.m.Why one smell can throw you thirty years into the pastWhy you catch other people's yawns—and their moodsWhy the song you hate is the one that gets stuck…and 144 more, spanning memory, emotion, fear, habit, and the hidden biases quietly running your decisionsMade to be opened anywhere. Every entry stands on its own, so read one over coffee or fall down a rabbit hole for an hour. Perfect for the nightstand, the coffee table, or that one room in the house where the best reading gets done.
A perfect gift for curious minds—the friend who loves random facts, the teenager who always asks "but why?", the parent who's read everything, or (let's be honest) yourself.
Meticulously researched, refreshingly honest. Every explanation is grounded in real psychology and checked against the actual science—and where the experts still don't agree, this book says so instead of pretending. (The final chapter is nothing but the glorious questions nobody has answered yet.)
Your brain has been keeping secrets from you for years. Time to find out what it's really up to.
191 pages, Kindle Edition
Published September 9, 2026
About the author
Steve Nichols
63 books2 followersSteve is a marketing consultant for professional services providers. He has planned and implemented successful marketing strategies for professional services firms of all sizes, and holds a master's degree in marketing communications from the University of Kansas.
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