Strategic Positioning: Creating Growth, Generating Profits, and Achieving High Performance

by Paul Temporal

Positioning is strategic. It involves establishing a favourable image or opinion in people's minds, be it a company, product, or service. This volume shows how world class positioning can be developed based on modern techniques in use. The techniques are presented in a practical step-by-step method and illustrated with relevant examples and case studies.

241 pages, Hardcover