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Code Halos : How The Digital Lives Of People, Things And Organizations Are Changing The Rules Of Business
Harness "Code Halos" to gain competitive advantage in the digital era
Amazon beating Borders, Netflix beating Blockbuster, Apple beating Kodak, and the rise of companies like Google, LinkedIn, and Pandora are not isolated or random events. Today's outliers in revenue growth and value creation are winning with a new set of rules. They are dominating by managing the information that surrounds people, organizations, processes, and products—what authors Malcolm Frank, Paul Roehrig, and Ben Pring call Code Halos. This is far beyond “Big Data” and analytics. Code Halos spark new commercial models that can dramatically flip market dominance from industry stalwarts to challengers. In this new book, the authors show leaders how digital innovators and traditional companies can build Code Halo solutions to drive success. The book:
Examines the explosion of digital information that now surrounds us and describes the profound impact this is having on individuals, corporations, and societies; Shows how the Crossroads Model can help anticipate and navigate this market shift; Provides examples of traditional firms already harnessing the power of Code Halos including GE's "Brilliant Machines," Disney's theme park "Magic Band," and Allstate's mobile devices and analytics that transform auto insurance. With reasoned insight, new data, real-world cases, and practical guidance, Code Halos shows seasoned executives, entrepreneurs, students, line-of-business owners, and technology leaders how to master the new rules of the Code Halo economy.256 pages, Hardcover
First published January 1, 2014
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177 people want to read
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Displaying 1 - 21 of 21 reviews
June 12, 2014
Finally someone explains the current atmosphere of business
CODE HALOS is obviously written for business people - form very small home businesses to mega corporations an das such it is a very well informed, well written (by Malcolm Frank, Paul Roehrig, and Ben Pring) treatise on the status of progress in the success of businesses who embrace the new age of communications. But it is also an EXCELLENT book for those who feel confused and utterly lost with the processes of company failure and the accelerated growth of the giant corporations consuming each other. This book explains what is happening today - and we all must be alerted to the change: things are simply (well, perhaps, not `simply') different and to not appreciate that fact leaves the plugged ear reader coughing in yesterday's dust.
The writing is consistently fine and accessible - even novices can grasp the basics and even some of the fine points of information here. They provide the knowledge we need to cope with an oddly but inevitably changing world. To sample their style, this small bit is form the Introduction: ` The "halo" in the term Code Halo refers to the data that accumulates around people, devices, and organizations - data that's robust, powerful, and continually growing in richness and complexity. The halos contain the `code' that companies, brands, employers, and partners can use to enhance their understanding of people or objects more deeply. Decoding the information within that invisible field, teasing out the insights, creating new commercial models does not happen automatically or easily. But every employee, product, building, and organization should have a Code Halo, and this book is going to explain how and why.'
That information should encourage everyone to read this book. It is the product of a company called Cognizant Technology Solutions and is a playbook for managers. But it is also a very fine explanation of why our `loss or invasion of privacy' is a natural aspect of the way we have devised the new age, and rather than fearing it, we are shown that it is ultimately a means to providing us all with precisely what is the wisest move or purchase. The rest of the book is a `how to' manual and fascinating to read. Be one up on the current technological trends and feel a bit more aware and alert by reading this book.
CODE HALOS is obviously written for business people - form very small home businesses to mega corporations an das such it is a very well informed, well written (by Malcolm Frank, Paul Roehrig, and Ben Pring) treatise on the status of progress in the success of businesses who embrace the new age of communications. But it is also an EXCELLENT book for those who feel confused and utterly lost with the processes of company failure and the accelerated growth of the giant corporations consuming each other. This book explains what is happening today - and we all must be alerted to the change: things are simply (well, perhaps, not `simply') different and to not appreciate that fact leaves the plugged ear reader coughing in yesterday's dust.
The writing is consistently fine and accessible - even novices can grasp the basics and even some of the fine points of information here. They provide the knowledge we need to cope with an oddly but inevitably changing world. To sample their style, this small bit is form the Introduction: ` The "halo" in the term Code Halo refers to the data that accumulates around people, devices, and organizations - data that's robust, powerful, and continually growing in richness and complexity. The halos contain the `code' that companies, brands, employers, and partners can use to enhance their understanding of people or objects more deeply. Decoding the information within that invisible field, teasing out the insights, creating new commercial models does not happen automatically or easily. But every employee, product, building, and organization should have a Code Halo, and this book is going to explain how and why.'
That information should encourage everyone to read this book. It is the product of a company called Cognizant Technology Solutions and is a playbook for managers. But it is also a very fine explanation of why our `loss or invasion of privacy' is a natural aspect of the way we have devised the new age, and rather than fearing it, we are shown that it is ultimately a means to providing us all with precisely what is the wisest move or purchase. The rest of the book is a `how to' manual and fascinating to read. Be one up on the current technological trends and feel a bit more aware and alert by reading this book.
Read
January 25, 2016We are looking at a special economic time. A generation from now, we will look back and see that the 2010s was a decade in which commerce changed. At a personal level, all of us will reform how we interact with all organisations and each other. We will reset our expectations about what freedoms and protections we will demand from our governments and regulatory agencies. We will work to strike a new balance between what we gain in the new world - conveniences, enriched experiences, new insights and what we might lose, such as personal privacy. Leaders will have to learn new skills such as fully integrating technology into business processes in large organisations. Smaller businesses that get it right have the opportunity to become giant killers. Many elements of business have already moved to the virtual world. Without large capital requirements that are traditional barriers to entrepreneurs, small businesses can embrace cloud based social tools and low cost data sets to recode the customer experience. Local retailers and small businesses are already beginning to use technology and code halo ideas to strengthen partnerships. Public sector leaders must also strike a balance where trust is established with citizens and corporations. Some clear rules for winning at this cross road - make design central to your value proposition. Don't be evil - use proper technical, process, legal and cultural safe guards. Manage your career based on code, be open to change, embracing what works for you, your employer and your industry. Make IT your Halo Heros as in time with rapidly increasing digitisation, IT will become increasingly strategic and central to Business. Recognising and understanding Code Halos is only part of the game. The other half is employing the right set of actions at the right time in e right context. Ultimate success will require an open mind, perseverance and courage. You have the power to choose whether this is a song of hope or miles of bad road. This is true for your organisation, your family, community, society.
March 21, 2015
Code Halos
A play book for managers
How the digital,lives of people, things and organisations are changing the rules of business
Malcolm Frank, Paul Roehrig, Ben Pring
An amazing book I really enjoyed reading.
I strongly recommend this book to all levels of an organisation looking to transform itself and digitise its operations.
Very simple, quite elaboration and rich with examples and cross references. I guarantee that it will,change your understanding and perspective to the new era or transformation of IT. It uses a very simple approach to explain and com cute complex ideas.
In addition to explaining the new digital phenomenon and its players, it provides a suitable framework that helps and guides organisations while treading into this unchartered territory.
Thanks to Ghazi Nabeeh Qarout for the gift and for the authors for this lovely and rich insight and deep understanding.
Bottom line, highly recommended to everyone.
A play book for managers
How the digital,lives of people, things and organisations are changing the rules of business
Malcolm Frank, Paul Roehrig, Ben Pring
An amazing book I really enjoyed reading.
I strongly recommend this book to all levels of an organisation looking to transform itself and digitise its operations.
Very simple, quite elaboration and rich with examples and cross references. I guarantee that it will,change your understanding and perspective to the new era or transformation of IT. It uses a very simple approach to explain and com cute complex ideas.
In addition to explaining the new digital phenomenon and its players, it provides a suitable framework that helps and guides organisations while treading into this unchartered territory.
Thanks to Ghazi Nabeeh Qarout for the gift and for the authors for this lovely and rich insight and deep understanding.
Bottom line, highly recommended to everyone.
April 27, 2014
Crisp, to-the-point tactical guideposts and understandable strategic advice abound in this useful volume. Recommended reading for every CIO I have ever met: those who already know this stuff and want to get better at communicating it and those who don't, who, whether they realize it or not, will need this information to survive. Nice job!
December 14, 2014
Light read. Explains really well how companies like Netflix, Amazon, etc are using "Data" to stay way ahead of the competition. Its for anyone wanting to glimpse how "Data" could be exploited in the coming years - mostly from an organization perspective but even for an individual it provides good food for thought.
February 17, 2021
Por momentos roza el whitepaper (un texto que tiene información de valor pero muchas veces atado a un producto o solución de la empresa que lo redacta). Era de esperar ya que leyendo la solapa indica que los tres autores son altos ejecutivos de la empresa que regala el libro. Si bien me decepcionó esa falta de diversidad, los comentarios elogiosos de autores como Geoffrey Moore, Don Tapscott y Thomas Davenport en la contratapa me dieron esperanzas.
A ocho años de su publicación el futuro del que habla no llegó. Menciona varias veces al 2020 que pareciera más una forma de rotular ese futuro que una fecha exacta. La pandemia hizo que se acentuaran y aceleraran algunos procesos e industrias (trabajo remoto, e-commerce) pero mucho de lo planteado ahí sigue en promesa (IOT, Big Data).
Entiendo que está dirigido a un público no técnico pero hablan muy a alto nivel recomendando por ejemplo “acumular mucho Big Data” y otras sobre simplificaciones que podrían abordarse en forma un poco más rigurosa. No dejan cliché sin revisar: estamos en la quinta ola, las compañías que no supieron transformarse van a terminar como Kodak o Blockbuster, los volúmenes de data que se suben a Internet por minuto, Britannica vs. Wikipedia, todo x10, metadata tan importante como la data transaccional, lo importante de escuchar nuevas voces de la corporación (¡Tom Peters lo recomendaba hace treinta años!) y de “crear momentos de magia” (igual o más viejo).
Muchas de las predicciones ya eran realidad cuando se publicó: el marketing masivo pero personalizado, la importancia del manejo de data y su explotación antes que el copy de un anuncio, entre otros. Y al contrario, algunos capítulos parecen esas demos del futuro más cercanas a los Supersónicos que a la realidad: se habla de heladeras inteligentes que te ayudan a hacer las compras y otras predicciones que nunca ocurrieron o que siguen siendo marginales (es llamativa la ausencia de los smart speakers y de otras soluciones que usan machine learning).
Está escrito en un momento más idílico, donde las grandes corporaciones tecnológicas parecían benefactores que venían a solucionarnos la vida sin cobrarnos nada a cambio. Se mencionan los Google Glass, Nest y productos y servicios que desde los datos y su explotación nos iban a mejorar la calidad de vida. Sin embargo, desde ese momento a esta parte estalló lo de Cambridge Analytica (Facebook dando data de sus usuarios a terceros), grandes bancos y financieras tuvieron pérdidas de data sensible, por sólo mencionar un par. Hoy la seguridad de los datos personales está en la mira y normas como la GDPR europea marcan tendencia (esos pop-up insoportables que piden permisos para las cookies son parte de eso). Algunos usuarios ya están empezando a tomar conciencia del valor y de lo sensible de sus datos (hace solo unas semanas WhatsApp tuvo una crisis reputacional por una actualización donde pedía más permisos). El libro dedica un capítulo a este tema pero aparece encapsulado y no atravesando el marco propuesto de una forma más orgánica.
Sintetizando la propuesta de Code Halo (que es una marca registrada que crearon para englobar el concepto commodity de los datos y su explotación) se para sobre cuatro pilares tecnológicos (SMAC): lo social (Facebook, Netflix, YouTube), lo móvil (Apple y los dispositivo Android), Analytics y la nube. Hay que saber manejar el sentido y la historia que surge de los datos y no sólo acumularlos o explorarlos.
Es una mirada bastante naif y superficial. Lo resume su afirmación de que todo lo que vale más de cincuenta dólares debería conectarse a Internet. Y acá aplica el sentido común de no arreglar lo que no está roto para que no pasen cosas como dueños de casa a los que la puerta no reconoce e impide entrar, nubes que no son tan seguras ni eternas como nos prometieron, libros que desaparecen de nuestras bibliotecas virtuales o casas inteligentes que se vuelven bobas y trampas mortales al cortarse la luz.
A ocho años de su publicación el futuro del que habla no llegó. Menciona varias veces al 2020 que pareciera más una forma de rotular ese futuro que una fecha exacta. La pandemia hizo que se acentuaran y aceleraran algunos procesos e industrias (trabajo remoto, e-commerce) pero mucho de lo planteado ahí sigue en promesa (IOT, Big Data).
Entiendo que está dirigido a un público no técnico pero hablan muy a alto nivel recomendando por ejemplo “acumular mucho Big Data” y otras sobre simplificaciones que podrían abordarse en forma un poco más rigurosa. No dejan cliché sin revisar: estamos en la quinta ola, las compañías que no supieron transformarse van a terminar como Kodak o Blockbuster, los volúmenes de data que se suben a Internet por minuto, Britannica vs. Wikipedia, todo x10, metadata tan importante como la data transaccional, lo importante de escuchar nuevas voces de la corporación (¡Tom Peters lo recomendaba hace treinta años!) y de “crear momentos de magia” (igual o más viejo).
Muchas de las predicciones ya eran realidad cuando se publicó: el marketing masivo pero personalizado, la importancia del manejo de data y su explotación antes que el copy de un anuncio, entre otros. Y al contrario, algunos capítulos parecen esas demos del futuro más cercanas a los Supersónicos que a la realidad: se habla de heladeras inteligentes que te ayudan a hacer las compras y otras predicciones que nunca ocurrieron o que siguen siendo marginales (es llamativa la ausencia de los smart speakers y de otras soluciones que usan machine learning).
Está escrito en un momento más idílico, donde las grandes corporaciones tecnológicas parecían benefactores que venían a solucionarnos la vida sin cobrarnos nada a cambio. Se mencionan los Google Glass, Nest y productos y servicios que desde los datos y su explotación nos iban a mejorar la calidad de vida. Sin embargo, desde ese momento a esta parte estalló lo de Cambridge Analytica (Facebook dando data de sus usuarios a terceros), grandes bancos y financieras tuvieron pérdidas de data sensible, por sólo mencionar un par. Hoy la seguridad de los datos personales está en la mira y normas como la GDPR europea marcan tendencia (esos pop-up insoportables que piden permisos para las cookies son parte de eso). Algunos usuarios ya están empezando a tomar conciencia del valor y de lo sensible de sus datos (hace solo unas semanas WhatsApp tuvo una crisis reputacional por una actualización donde pedía más permisos). El libro dedica un capítulo a este tema pero aparece encapsulado y no atravesando el marco propuesto de una forma más orgánica.
Sintetizando la propuesta de Code Halo (que es una marca registrada que crearon para englobar el concepto commodity de los datos y su explotación) se para sobre cuatro pilares tecnológicos (SMAC): lo social (Facebook, Netflix, YouTube), lo móvil (Apple y los dispositivo Android), Analytics y la nube. Hay que saber manejar el sentido y la historia que surge de los datos y no sólo acumularlos o explorarlos.
Es una mirada bastante naif y superficial. Lo resume su afirmación de que todo lo que vale más de cincuenta dólares debería conectarse a Internet. Y acá aplica el sentido común de no arreglar lo que no está roto para que no pasen cosas como dueños de casa a los que la puerta no reconoce e impide entrar, nubes que no son tan seguras ni eternas como nos prometieron, libros que desaparecen de nuestras bibliotecas virtuales o casas inteligentes que se vuelven bobas y trampas mortales al cortarse la luz.
December 26, 2017
An admirable attempt to aggregate the entire digital footprint of humankind into a halos unique to each individual. It would truly be great the day when each person's digital footprint is integrated, private only to that person and commercialised in a more personalised fashion.
December 16, 2017
Very good book about how to tackle and benefit from the "digitalization" that is influencing all areas of your lives, including transforming our business models
Read
November 1, 2020Stopped in few pages...very dry. Might be not relevant to me
April 22, 2015
This book is a great primer for anyone who is not up to speed on the power of digital information or for anyone who is wondering how to become a code halo empowered company. The first part of the book was not entirely interesting to me as I was already aware of much of the topics(i.e. all the things you can do when you have a lot of information on your customers). I was also concerned at first because the authors kept on talking about the data "wow factor" which customizes user experiences individually without saying anything about the ethical issues surrounding that.
As the book went on, however, the authors did indeed address the moral and ethical obligations that must be a part of this new big data era and I think they did a good job at doing so. The last half of the book then gives readers actionable plans and takeaways on how to implement code halo solutions. So whether you're a novice or a seasoned manager, there's bound to be at least some useful information in here for everyone.
As the book went on, however, the authors did indeed address the moral and ethical obligations that must be a part of this new big data era and I think they did a good job at doing so. The last half of the book then gives readers actionable plans and takeaways on how to implement code halo solutions. So whether you're a novice or a seasoned manager, there's bound to be at least some useful information in here for everyone.
July 31, 2014
By looking at the line 'Playbook for Managers' on cover page, initially I was hesitating to buy this book. Usually, I consider such books for CEO, CFO,… and all senior management folks. But authors of CODE HALOS have proved me wrong. Buying and reading this book is my best decision so far.
Authors have used very simple and concise way to elucidate even the complex concepts.
This book has enormously changed my perspective towards the digital revolution we are witnessing and what’s more there. I got completely new dimension to look at this changing world after reading this book.
Since long time, I am facing problems to define my testing career (12 years) path . This book has helped me to visualize the future and craft my career road-map.
I would like to express gratitude to the authors for profound sharing with us. I have really enjoyed this journey.
Read it..no matter who you are...
.
Authors have used very simple and concise way to elucidate even the complex concepts.
This book has enormously changed my perspective towards the digital revolution we are witnessing and what’s more there. I got completely new dimension to look at this changing world after reading this book.
Since long time, I am facing problems to define my testing career (12 years) path . This book has helped me to visualize the future and craft my career road-map.
I would like to express gratitude to the authors for profound sharing with us. I have really enjoyed this journey.
Read it..no matter who you are...
.
June 18, 2015
Quite interesting book. Interesting particularly because the book talks about the 'smart' customers in this digital age, utilizing technology to its maximum and how to capture its pulse and how its important for the businesses to understand how to utilize this in order to be on the top of the rat race and how, not investing in the shift in the trend of technologies can sweep the company under the rags. This is a slightly different book from my usual ones, but has been on my to-read for quite sometime now. I enjoyed it and all aspiring managers/leaders may want to take some time to read it.
July 4, 2016
Interesting book that condenses and organizes a lot of information around the coming convergence between technology and strategy, though it's heavier on the former. The SMAC (nowadays, SMAC + IoT) stack is a solid model and the book itself does a good job of linking technological change with the future of work and why it matters for all businesses. Overall, while it could have been a bit deeper (more case studies, more analysis) and the Crossroads model is a re-purposed S-curve in many ways, the authors did a pretty good job of creating an actionable playbook for modern managers.
November 17, 2014
Code Halos is a great name for the phenomenon of information that surrounds a person or a thing. It's the complex view of the individuals/things a company engage with. To engage digitally one must see not only what users are doing but also the context in which they are doing it, a context made up of both their present state and their prior history. The book is very good and not only describes Code Halos but also, on Part III, gives a framework to use it on your company/startup.
October 11, 2015
A book that gets you thinking about how powerful and scary the collection of our digital DNA can be. Marketing, predictive intelligence, safety, war, the implications are vast. Probably not going to be able to stop it, so the key is learning how to play the new game. Insightful. I would recommend it for all businesses as the new competitive frontier may be less about shelf space and mass marketing and more tailored approach based on our personality and past behavior.
November 1, 2016
It is very good book to read.
It gives a lot of insights regarding the digitalization.
If you want to excel in the future, you have to read this book.
More importantly you have to have the mindset. Reading Code Halos will help to improve your mindset.
It gives a lot of insights regarding the digitalization.
If you want to excel in the future, you have to read this book.
More importantly you have to have the mindset. Reading Code Halos will help to improve your mindset.
January 29, 2015
All I can say is that I'm glad I will not live long enough to see the dystopian future championed herein fully implemented...
April 18, 2015
Best framework for getting started...
Read
July 15, 2015Excellent book if you want to know about the SMAC technology and where it is heading ! Highly recommended
November 1, 2015
How digital lives of people, things and organizations are changing the rules of business
January 15, 2015
Overall good book, I felt some 50 pages could have been condensed.
Displaying 1 - 21 of 21 reviews