USA Today A top social media strategist explores how human connection drives success. Technology continues to evolve and make our lives busier and more complicated, but it can never replace true human connection—our fundamental need to share information, stories, and emotions. Shareology explores the history, art, and science of sharing, and why sharing gives us a unique competitive advantage as individuals and brands. For entrepreneurs and marketers who want to make their content more valuable and shareable, and for individuals who want to grow their personal brand, Fortune 500 consultant and popular TED speaker Bryan Kramer offers wisdom worth sharing—plus contributions from experts and business leaders on a variety of topics. Shareology Sharing in the Human EconomyThe Importance of ContextThe Human Business A Sensory ExperienceTiming Is EverythingRedefining Influencers Inside and OutConnections and ConversationsCreating Shared ExperiencesWhat Makes Stuff Worth SharingBrands on Sharing The Sharing What’s Next?
"...Anyone who is building a business and want to connect and share their brand...this book offers so much insight on how social sharing is one of the new currencies for online commerce..." Sharon Lee Zapata, CEO & Co-Founder The Zapata Group and Creator of The Bitchy Business Briefs
I can't even make it to the end. It's more about how to use SM not about sharing as a process. From someone inside the media industry it's kinda boring and there is bunch of much better books about this topics.
A great read with ideas to grow your social media. When to post to get attention and having great content people want to read, like and share. Thanks Bryan.
Basically a bunch of stories and quotes saying that businesses should have a social media presence which people empathise with. Key message is fine but I found much of the book dull.