Customer Relations and Sales from A to Z: For Aerospace, Defense and Technology Companies Doing Business with Government

by David E. Potts

Customer Relations and Sales from A to Z is a complete and well-organized guide to getting and keeping government customers. This compendium covers all aspects of customer relations and sales in the aerospace, defense and technology sectors, but its principles have broad application in any business environment. Each chapter is devoted to meaningful subjects and supported by detailed references and relevant stories and anecdotes. Following each chapter is a collection of famous and often humorous quotes to illustrate specific principles and provide further insights. No matter where you work - in business development, program management or any other customer-supporting activity - Customer Relations and Sales from A to Z will improve relations with your customers and everyone you come in contact with.

292 pages, Paperback

First published July 9, 2015

Reviews

[Carl Weaver · Rating 5 out of 5]

This is my new favorite book about sales and customer service. although it purports to be about one particular industry, it is a wonderful all-around great book on how to be a better salesperson and how to be better at serving the customer. Potts is a savvy businessman with a background in the Air Force, and his years of experience show in this book.

If you are in sales or customer service, you owe it to yourself to buy this book.