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Beyond the Script: How Top-Performing Salespeople Earn Trust and Win More Business
Not yet published
Expected 23 Mar 27What if the difference between top performers and everyone else was never talent, personality, or even the script?
Put twenty people through the same sales training, give them the same product, pricing, and lead sources, and you might expect similar results.
But that’s rarely what happens. Some struggle, many settle somewhere in the middle, and one or two perform at a different level. They absolutely crush it.
So, what’s driving these wildly different results? If it’s not the product, pricing, leads, or training, are top performers unicorns—or can what they do be replicated?
After decades of working with thousands of sales professionals representing more than $5 billion in revenue, Brian Gottlieb discovered the The very best don’t share the same script. They share the same habits. And yes, those habits can be learned.
Through an engaging story followed by an actionable blueprint for putting its lessons to work, Beyond the Script reveals how
Create an environment where buying can happen Unlock greater value by understanding Key Drivers Build urgency so customers want to say yes Discover a better way to navigate objections Win more business through trust and influence
Become the one who crushes it. Let’s go Beyond the Script.
Put twenty people through the same sales training, give them the same product, pricing, and lead sources, and you might expect similar results.
But that’s rarely what happens. Some struggle, many settle somewhere in the middle, and one or two perform at a different level. They absolutely crush it.
So, what’s driving these wildly different results? If it’s not the product, pricing, leads, or training, are top performers unicorns—or can what they do be replicated?
After decades of working with thousands of sales professionals representing more than $5 billion in revenue, Brian Gottlieb discovered the The very best don’t share the same script. They share the same habits. And yes, those habits can be learned.
Through an engaging story followed by an actionable blueprint for putting its lessons to work, Beyond the Script reveals how
Create an environment where buying can happen Unlock greater value by understanding Key Drivers Build urgency so customers want to say yes Discover a better way to navigate objections Win more business through trust and influence
Become the one who crushes it. Let’s go Beyond the Script.
248 pages, Hardcover
Expected publication March 23, 2027
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