Practical Technology Transfer: An Accessible Guide

by Bruce Goldstein

Technology transfer (T2) is a profession that is poorly understood, perhaps largely unknown, outside of its practitioners. In the research world – whether in academia, government, nonprofit, or corporate laboratories – creating, developing, and transferring intellectual resources is essential. Such resources may be in the form of novel materials, data sets, software, inventions, copyrights, secret methods, designs, and many other assets. As long as the assets remain lodged with the creator, their potential will likely remain untapped. To make good use of them, the creator must engage with other laboratories through various agreements authorizing the parties to move the asset closer to market cooperatively. Navigating the path, however, takes a deep understanding of a range of tools and how to use them. This guide is intended to help those using these tools better understand their structure, function, and proper implementation. Textbooks in the T2 space are, for the most part, highly authoritative and well received among the top echelon of the field, but for the rest of the profession the books are either too narrowly focused or too abstract to be practical. What folks need is a desk reference, a how-to guide for an exceedingly complex profession, presented in a readable way. This work is designed to fill that need.

552 pages, Hardcover

Published October 13, 2026

About the author

Bruce Goldstein is an author, speaker, screenwriter, and madman of Madison Avenue. His first book, Puppy Chow Is Better Than Prozac: The True Story of a Man and the Dog Who Saved His Life was a bestseller on Amazon and received praise in publications such as Publisher’s Weekly, Library Journal, and the Boston Globe. Goldstein has appeared on Martha Stewart Living and the Morning Show on Fox. Bruce can also be seen on Bipolar TV (WebMD), discussing pet therapy for bipolar disorder, and he was this a keynote speaker at the Many Faces of Mental Illness conference. Bruce writes a column in bp Magazine called, “A New Yorker’s State of Mind,” and freelances as a copywriter in advertising. He received a BFA in advertising design from the Fashion Institute of Technology in 1992, and he lives in Manhattan with his wife and two children.