Ferramentas para Empreendedores

Harvard Business Essentials

by Richard A. Luecke

Da elaboração de um plano de negócios ao desenvolvimentos de um bom programa de marketing e vendas, este livro aborda os fundamentos e as ferramentas indispensáveis ao empreendedor bem-sucedido. Um guia que servirá ao leitor como uma fonte de referências teóricas e práticas para apoiá-lo em sua trajetória profissional.

Genres: Business, Entrepreneurship, Nonfiction

292 pages, Paperback

First published November 23, 2004

About the author

Richard Luecke (b. 1943) is an American business writer and editor, and has authored numerous books on business and management including Entrepreneur's Toolkit (2004) and The Busy Manager's Guide to Delegation (2009). He also plays acoustic guitar in the Celtic folk group O'Carolan Etcetera. Luecke holds a BA from Shimer College, and an MBA from the University of St. Thomas. (from Shimer College Wiki)

Reviews

[Babyhamm Kamil · Rating 5 out of 5]

one
Course
Outline
: 1. Entrepreneurship as a Discipline
2. Qualities of an Entrepreneur
3. Components of Entrepreneurship
¾ Intellectual
¾ Emotional
4. Concepts of Entrepreneurship
Risk-taking
Stages of interventions
5. Passion in Entrepreneurship
6. Creating Unique Value Proposition as an Entrepreneur
7. Matching Product with Target Market
8. Entrepreneurship for Midwives
9. Creating Kaizen Spirit as a Midwife Entrepreneur
10.Moving from Midwife Practitioner to Midwife Entrepreneur

[Manish Sharma · Rating 4 out of 5]

A must have book for every person who is willing to start business, and in the business as well.


Go for it and have it for your journey. Read and re-read it.

[Muhammad · Rating 4 out of 5]

I bought this book to prepare for an innovation entrepreneurship competition so as to learn how to write a business model. But writing a business model is only a part of this book's scheme. As a whole, it gives a complete view of what entrepreneurship is, how to launch a profitable, innovative business. It is much practical than being a theoretical framework of the new-business making profession.

This book was written as a part of a series of business books by Harvard Business Press. To understand business as a whole, it may not be enough, definitely we need to understand the categories and parts of business making, not just its ramifications. But as for the topic "entrepreneurship", to a young learner like me, it is a very friendly book and deceptively a master=piece!

[Alex · Rating 4 out of 5]

wise and concise.

[Fabian · Rating 4 out of 5]

Excellent book for brainstorming, gathering ideas and mapping concise information to a first start-up business. Well written, easy to understand.

[Readerbug]

495

[Nick Amos]

good