Marshall McLuhan and Virtuality

by Chris Horrocks

This book argues that radical transformations in media and technology have reinvigorated debate about McLuhan's famous dictum, 'the medium is the message'.

80 pages, Paperback

First published October 29, 1996

Reviews

[Tvrtko Balić · Rating 5 out of 5]

This is just a really good introduction to and motivation to read the books of McLuhan. I thought about giving it four stars because I don't agree with criticisms of McLuhan presented and I think a better job could be done in presenting his influence, but then I though the way it is leaves it balanced and the scope of such a small book is big enough.

[Danielle Love · Rating 1 out of 5]

Written like a bad term paper.

[Gertrude & Victoria · Rating 3 out of 5]

Marshall McLuhan and Virtuality is an introduction into the ideas of the man who coined the term: the medium is the message. McLuhan was a Canadian thinker, educator, and media specialist. This book by Christopher Horrocks is written for the layman so is accessible even for those with little background on the subject. McLuhan's prescient arguments are integral for those who want a better understanding of media/cultural theory. McLuhan's longstanding influence over a generation of media theorists and cultural/social critics should not be overlooked. Only recommended for those planning to study media/cultural theory.

[James Jesso · Rating 4 out of 5]

I really appreciated the depth of examination the author put into McLuhan's work. I also appreciated Horrock's perspectives being presented after being prefaced with the failings of McLuhan's work. It made for a good investigation into McLuhan for me, previously I had only know of pro-Mcluhan technoromanticism. I would be interested to see where this authors thoughts on McLuhan's work is now in light of the explosion of social media technology