Why is exceptionalism so important now? Thee answer is quite simple. You have no other choice. Meeting expectations is no longer sufficient. Doing your job is not a reason to keep you as an employee. Customers expect exceptional experiences. Managers demand exceptional performance. And ultimately, your commitment to excellence requires it. This is a manifesto of how to rise up to the exceptional performance within organizations and us as individuals. It is a wake-up call to stop accepting mediocrity and average performance. And yes, these pages will be a mirror that may reveal an inconvenient truth. While respecting your achievements to date, staying relevant requires you to constantly examine the simple Are You Exceptional?
My boss came back from a leadership conference with this book and gave it to me to read. There were some good little blurbs in the book that I agree with, but a lot of this book has been done in other books.
This easy to read primer on customer experience by my friend and colleague Lior Arussy is a perfect introduction to define the new standard of service in a customer-centric economy.
OK. some insightful one liners. more than a few cliches, and a hundred different ways of saying "you are never done, and excellence in client delivery is everything"