The Franchise E-factor: A Franchisors Guide to Managing the Franchise Relationship

by Greg Nathan

"The book packs a powerful punch. Without a doubt EVERY franchisor executive should read it." - Kate Groom, General Manager, Signwave The Franchise E-Factor Model has helped thousands of franchisors, franchisees and franchise advisers around the globe to better understand why franchise relationships inevitably become strained. In this new book, developer of the Franchise E-Factor, Greg Nathan, provides franchisors with over 130 practical strategies for moving franchisees through the six stages of the Franchise E-Factor into the interdependent “We” Stage. Perfect for franchise executives to carry with them while traveling for ideas and inspiration. Written specifically for franchisor executives. 96 pages quality softcover edition. Contains cartoons and illustrations of the Franchise E-Factor stages.

97 pages, Paperback

Published January 1, 2007

Reviews

[Ariadna · Rating 4 out of 5]

Great guide. Love how it's written with many real life examples and it has a lot of great tips and advices.

[David Leonardo · Rating 4 out of 5]

Must read for any franchisor regardless of where you are in your life cycle. Thanks for the pointers as we take a closer look at our franchise system and how best to service our franchisees.