It is about an ordinary down-to-earth guy who banks £8, 557 a day! This Sunday Times Business Bestseller and WHSmith No 1 Business Book Chart will show you how Andrew does just that and how you can copy the same idea he is using to bank over £2 MILLION POUNDS a year.
This was one of those three o'clock in the morning purchases. Thankfully it was only £1.79, but even that feels like I was robbed.
The author takes 200 pages to tell you the idea which could have been communicated in one. Really the whole purpose of the book is set you up to buy into his "inner circle", "Masterclass workshop", "Entrepreneurs Bootcamp" etc... This is a MLM (Multi-level marketing) scheme posing as a book and little more.
And here's the main idea: Find out what people want, get a buyer, then source the product at profit and sell. So, find a "hungry market" (say new golf club owners) create or buy a mailing list and contact (spam) them with your offer.
What to sell? Info products (groan). So source some cheap information and repackage it as a newsletter, a DVD, downloads and send it on.
I'm sure if you work on it you can make some money using this technique, but I'm just as sure that most of the time you're selling snakeoil to suckers.
Internet Marketing Scam - Look up 'Scamworld' article and video by the Verge on youtube - and the webpage saltydroid dot info This author is just one of many who are part of what are known as Internet Marketing Scams. To educate yourself about this type of scam (of which there are many,) look up: Scamworld: 'Get rich quick' schemes mutate into an online monster by the Verge, and the webpage salty droid dot info. Scamworld is free to read online, but which is also listed on amazon for reference Scamworld: 'Get rich quick' mutates into an unstoppable online monster. Another discussion of internet marketing scams called The Vergecast 030: Scamworld, Danny Sullivan, and Pebble's Eric Migicovsky by The Verge on you tube. And the salty dried dot info webpage. Also Tony Robbins and The Syndicate by saltydroid on youtube.
In this instance what the Author is selling is a course called 'Cash on Demand' Amway scam which can be seen on andrew-reynolds dot com. This is a monthly course costing THIRTY POUNDS A MONTH.. Say no more.. Oh and there is more.. Read the one star book review by J Galvin "River" titled Liar Liar Liar which explains through first hand experience what happened to dupes who purchase Andrew Reynolds Cash on Demand Course. According to J Galvin Cash on Demand was nothing more than a tissue of lies..
This more recent type of scam is not as easy to spot as those offers from Nigerian Banks to release large amounts of cash by sending them a deposit. It is always a very good idea to educate yourself about new scams that are being used on the unsuspecting public.
This scam relies on groups of individuals willing to pretend to be previous successful customers of the scheme. The 'tell' that these people who claim to have benefited financially have not benefited in the manner they describe, is that they will refuse to disclose their company name or their registered company address. Neither will they provide any accounting details to back up their claims regarding their income. The bogus nature of the scheme is revealed in what critical business information is NEVER disclosed to prospective buyers of the scheme.
Therefore if the seller refuses to disclose in simple terms WHAT they are selling, and/or provide any legitimate company information, or accounting information regarding the (alleged) turnover or (alleged) profit, then there is a very STRONG possibility that the *expensive* course or web subscription they insist is required to learn their financial 'secret' is bogus.
Their entire income is derived from selling expensive courses or web subscriptions to unsuspecting dupes. These courses and subscriptions are the beginning and end of the business.
Income derived from product sales is very secondary.. Unless they are selling overpriced software that is *supposed* to generate income. Buyers will not find out that the overpriced software does not generate income until AFTER the software has been bought and tested out at home.
There is no protection in law from ill-advised or under-researched purchases and these Internet scam artists are taking advantage of that loophole to sell you snake oil in such a way that you cannot properly evaluate the strength of the product (which is the expensive course/ subscription) until AFTER you have emptied your pockets.
They try to blind you with Internet Science.. You won't know what's hit you until long after the course.. A clever scam to be honest but very morally compromised and ultimately based on lies and deceit regarding the true nature of their business.
In other words a clever pyramid selling scam. You have been warned. The moral of the story is INSIST on detailed company information (registered company address, company name, accounting details, and look their company up on Companies House) BEFORE you believe that they have devised a winning financial scheme. If the seller remains secretive about their company details, the alleged company finances (meaning alleged annual turnover and profit) then they are most likely BOGUS. EVERYTHING you need to know about their business can be looked up (in the UK) on the Companies House website for about two pounds.
And lastly, having a book listed on Amazon does not imply a massive income. Self publish books can be put together by anyone nowadays. Profits are small for books unless you sell a LOT. Books therefore are a merely a minor secondary income stream to legitimize and lend credibility to their MAIN source of income, which is their *expensive* 2 day workshops or online courses/ subscriptions / webinars to tell you their 'financial secrets' and their techie 'internet secrets.' They sell primarily to people who are between jobs due to job losses in the recession. In two word. Snake Oil. Avoid.
A book like this is always guaranteed to receive a mixed response. It arouses our natural emotions of curiosity, entrepreneurism and of course greed.
For those of us expecting a magical genie to appear out of the pages as we open the book and grant us all our financial wishes there is only disappointment...followed by bad reviews! The author clearly states in his many blogs/webpages that this is not for those in debt or struggling financially and it is not a `Get Rich Overnight' potion.
On the other hand for those of us seriously looking for a change and eager to set up something we can do from home in our own time, this is the perfect education. Yes of course it involves some effort and future expenditure (depending on which route you take) but which business venture doesn't? and where else can you find tried & tested techniques that actually work? Feel free to go on a twelve month university or college course and you still won't learn the realities this book and the additional systems tell you about.
Around two years ago I purchased a similar book but decided it wasn't for me and put it away thinking that it would never work anyway. In hindsight the reality was I could not be bothered as it involved some effort and time from my part when all I wanted was an easy fix and fifty pound notes to fall from the pages!
So to sum it up:
If you want instant millions without breaking a sweat or lifting a finger go buy five lottery tickets.
If you want to start your own Business from home and appreciate it takes time and effort go buy this book.
Tip: I have this time set up a 'work from home' venture and although I am no way near making millions (and probably never will) I have managed to generate an income and fullfilled my ambition of having my own little business. If you want to know more about this, or how much you would realistically earn or just advice before you purchase please email me. I have absolutely no qualms about sharing my experience.