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I would say this is an EXTREMELY useful swissknife. Concise, authoritative and with TONS of free online resurces to start doing pratical SEO in seconds.
The only minus is that it's a bit too blogger-oriented, not covering corporate/brand/ecommerce part in so much detail. While being a blogger is part of my nightlife, I still have to face my clients' problems in my office hours. So, in a future edition, the author must cover these cases better as well.