Entrepreneurship: Starting and Operating a Small Business

by Steve Mariotti

For courses in Entrepreneurship, Small Business Management, and Starting a Business. A Comprehensive, Practical Approach to Starting a Business For fledgling entrepreneurs and business readers, Starting and Operating A Small Business untangles the complex economic, financial, and professional considerations surrounding business ownership and operations. In its Fourth Edition, Entrepreneurship takes a critical look at contemporary entrepreneurial successes, allowing readers with a range of business interests to engage with and draw insight from the text. Balancing real-world case studies with thoughtful instruction, Entrepreneurship leads readers to develop their business plans step by step, at the end of each chapter. This approach allows readers to internalize different aspects of business ownership at a self-guided pace.
Also Available with MyEntrepreneurshipLabTM This title is available with MyEntrepreneurshipLab--an online homework, tutorial, and assessment program designed to work with this text to engage students and improve results. Within its structured environment, students practice what they learn, test their understanding, and pursue a personalized study plan that helps them better absorb course material and understand difficult concepts. You are purchasing a standalone product; MyEntrepreneurshipLab does not come packaged with this content. If you would like to purchase both the physical text and MyEntrepreneurshipLab search 0134422562 / 9780134422565 Starting and Operating a Small Business Plus MyEntrepreneurshipLab with Pearson eText -- Access Card Package, 4/e Package consists 0133934454 / 9780133934458 Starting and Operating a Small Business 0133935876 / 9780133935875 MyEntrepreneurshipLab with Pearson eText -- access Card -- for Starting and Operating a Small Business

Genres: Finance, Business

576 pages, Kindle Edition

First published January 1, 2006

About the author

Steven John Mariotti was an American educator, activist, and businessman. He was the founder and president (1988–2005) of the nonprofit Network For Teaching Entrepreneurship (NFTE), and the author of books and textbooks related to entrepreneurship education. Mariotti was inspired to found NFTE by his early career as a special ed teacher in New York City, as chronicled in his 2019 memoir, Goodbye Homeboy: How My Students Drove Me Crazy and Inspired a Movement, BenBella Books, co-authored with Debra Devi, with a foreword by Wes Moore. After retiring as NFTE president in 2015, Mariotti served as Senior Fellow for Entrepreneurial Education at the PhilaU Center for Entrepreneurship at Philadelphia University (2016–2018), and Senior Research Fellow for Entrepreneurship at Rising Tide Capital in Jersey City, New Jersey (2018–2020). In 2020, Mariotti executive-produced the PBS docu-series Trauma to Triumph: The Rise of the Entrepreneur. In 2021, he founded the nonprofit Center for Financial Independence to provide social entrepreneurs with mentorship and fundraising training.

Reviews

[Shumaila · Rating 5 out of 5]

nice