İnsanlar dış dünyaya kendilerini daima şık, güzel ve kendinden emin bir biçimde göstermek ister. Kendini ifade etmenin yolları olan kişisel bakım ve süslenme, insanlar için nefes almak kadar doğal etkinliklerdir. Bu noktadan hareket eden Modanın Tüm Öyküsü, kapsamlı, etkileyici ve illüstrasyonlarla dolu olan yapısıyla modayı seven herkes için vazgeçilmez bir kaynaktır.
Bu büyüleyici kitap moda tarihinin tüm önemli alanlarında gezinmektedir: Klasik Yunan ve Roma dönemi, Çin-Tang Hanedanlığının saray kıyafetleri, Japon kimonolarının ortaya çıkışı, Kolomb öncesi Amerika kumaşları, Rönesans, Restorasyon ve Romantik Çağ kostümleri, Belle Epoque ve Art Deco, spor giyim, hazır giyim, haute couture, İngiliz erkek giyim devrimi, Japon sokak modası ve daha nicesi. M.Ö. 500'lü yıllardan günümüze modanın aldığı tüm görünümlerle ilgili çok önemli bilgiler içeren bu ansiklopedik referans kaynağı, belli stillere ait önemli giysilere detaylı bir şekilde ışık tutmaktadır. Ayrıca bir tasarımcının veya bir stilin moda tarihini nasıl etkilediğini gösteren moda ikonlarının profilini çizmekte; gündelik giyim üzerine etkide bulunan kültürel ve tarihsel olayları açıklamakta ve teknik gelişmelerin modaya nasıl yön verdiğini göstermektedir.
Modanın Tüm Öyküsü, özgün malzeme tercihlerinden aşırılık ve savaş yıllarında yaratılan tasarımların önemine kadar, her şeyi açıklamaktadır. Babür İmparatorluğunun saray kıyafetleri ve 19. yüzyılın çemberli krinolin eteği karşısında şaşıracak, klasik takımın kesimini ve mini eteğin politik sonuçlarını keşfedecek, vatkanın neden bu kadar önemli hale geldiğini öğrenecek ve son teknoloji dokuma malzemelerinin arkasındaki inanılmaz bilimi anlayacaksınız.
Başından sonuna Modanın Tüm Öyküsü, dünyanın en etkili tasarımcılarına olduğu kadar alışılmadık fikirlere ve modayı yeni mecralara yönlendiren eksantrik hamlelere de yer vermektedir. En eski zamanlardan beri erkekler ve kadınlar giysi denemeye çok heveslidir. Bugün moda eskiye nazaran çok daha heyecanlı ve ulaşılabilir olmuştur. Modayı seviyor ve hakkında daha çok şey öğrenmek istiyorsanız Modanın Tüm Öyküsü'nden başka bir yere bakmayın.
Marnie Fogg is a media consultant in all aspects of the fashion industry. She has a Master’s Degree in Art and Design Advanced practice and theory. She has lectured in Visual Studies and the Culture of Fashion and the University of Nottingham.
She is the author of over 25 books on fashion and related subjects including: The Dress: 100 Ideas that Changed Fashion Forever, Vintage Handbags: Collecting and Wearing Designer Classics, Vintage Weddings, Vintage Fashion Illustration from Harper’s Bazarr 1930 - 1970, and a series of books “Vintage Patterns” that cover the decades 1920’s thru 1980’s.
A deep and comprehensive look at what humans have worn throughout history, touching upon numerous different countries and cultures. The best part of reading this tome was discovering just how foppish the English have been throughout history, given how much they make fun of French people for that!
Foreword, Valerie Steele p.6 – Is it possible to tell “the whole story” of fashion? “Fashion” is such a complicated concept. It helps to remember that fashion is also a verb. To fashion something is to make it in a particular way. We fashion our appearance, not only through our choice of clothing, but also with particular hairstyles, body language, and behaviour. Even if we define “fashion” more narrowly, as the prevailing style of clothing, subject to change (i.e. fashionable dress), it may still be impossible to tell the whole story, because the subject involves such an enormous (and constantly expanding) body of information, involving new designers, new trends, and new ideas. Moreover, scholars cannot agree on when fashion began, and how it might be distinguished from other forms of dress and adornment. Histories of fashion often begin by surveying the clothing styles of ancient Greece and Rome (from about 500 BCE), although they might, with equal validity, begin with ancient China, Egypt, or India. People in different parts of the world developed different styles of dress and adornment, which usually remained relatively stable over long periods of time. The rise of capitalism in fourteenth-century Europe helped inaugurate a new emphasis on a regular pattern of sartorial change. This is often identified as the “beginning” of fashion. In recent years, however, scholars have emphasized that something like fashion also existed in a number of non-European countries. As early as the seventh century, in Tang-dynasty China, for example, there were already factories producing complex silk fabrics, which were made into a variety of elaborate styles of dress that changed significantly over time, and which differed form the styles of previous and subsequent dynasties. One of the central characteristics of fashion is change over time. But it is unclear how rapidly, regularly, and extensively change in dress must occur before we can call the phenomenon “fashion.” p.7 – Because of the history of European capitalism, imperialism, and colonialism, western fashions were eventually introduced around the globe. But styles have also moved in the other direction, and today the fashion system is a global phenomenon. The Birth of Modern Fashion p.94 – 1720 – The robe à la française becomes popular among the aristocracy 1753 – The British Museum is founded to house the many antiquities and curiosities collected from around the globe, largely by the scientist Hans Sloane. 1765 – Clive of India gains the lordship of Bengal for the East India Company. It strengthens trade links with India’s producers and controls Indian fabric markets. 1770 – Marie-Antoinette of Austria married Louis XVI of France and became the center of court fashion; Rose Bertin opens her boutique in Paris, attracting royal patronage across Europe 1774 – Bertin is named modiste (dressmaker) of Marie-Antoinette and designs her court and informal dresses
I didn't know what rating to give this book because it looks gorgeous, and the photos are amazing and I LOVE that it covers clothes from other cultures, but, the main text is in 10 point, which I rather optimistically thought I could manage for my favourite subject, but the captions and the shout out boxes are in 8 point font, which gave me a headache. I tried just looking at the pictures, but kept sucked in to reading just a little bit and BAM, headache again.