This is a practical guide to designing and evaluating behaviour change interventions and policies. It is based on the Behaviour Change Wheel, a synthesis of 19 behaviour change frameworks that draw on a wide range of disciplines and approaches. The guide is for policy makers, practitioners, intervention designers and researchers and introduces a systematic, theory-based method, key concepts and practical tasks.
A helpful companion for those looking to theorise, devise and implement behaviour change interventions across all sectors. It's particularly geared towards healthcare.
I've yet to appraise the implementation sections as it doesn't apply to me, at this early stage.
The content is excellent. The theoretical framework very useful. The examples clear. But the language used is so formal and abstract that I constantly needed to think what the authors were actually saying (and I don’t consider myself a dummy). It made reading it hardly effortless and tedious.
Excellent breakdown on how to systematically design behavior change interventions. It was academically sound but surprisingly delightful to read. Highly recommend this for anyone interested in behavior change.