Emotionomics: Winning Hearts and Minds

by Dan Hill

For far too long, emotions have been concealed behind closed doors and ignored in favor of rationality and efficiency. But as businesses are forced to forge emotional connections in this age of commoditization, emotions are now front-and-center. Emotionomics opens this long locked door and shows the importance of leveraging emotions in business.

Genres: Business, Nonfiction, Self Help, Leadership, Psychology

313 pages, Paperback

First published July 16, 2007

About the author

Dan is an internationally recognized expert on emotions and personalities, and the host of "Dan HIll's EQ Spotlight" podcast on the New Books Network devoted to interviewing quality authors. Dan's three latest books consist of:

1) Famous Faces Decoded: A Guidebook for Reading Others, an EQ primer using celebrity photos and stories to assist, among others, teachers, sales people, managers, and people dating or in marriages read and navigate the emotions people's faces reveal.

2) Two Cheers for Democracy: How Emotions Drive Leadership Style, an exploration of what emotive patterns correlate best to effectiveness in office (U.S. presidents) or in creating stable democracies (abroad).

3) First Blush: People's Intuitive Reactions to Famous Art, a study using eye tracking and facial coding to capture the specific see/feel responses of people to 88 art works, ranging from paintings to photography.

Dan is the founder and president of Sensory Logic, Inc., which pioneered the use of facial coding to scientifically capture and quantify emotions in business beginning in 1998 and has done consulting work for over 50% of the world's top 100 business-to-consumer (B2C) oriented companies. Dan is the recipient of seven U.S. patents related to facial coding and is also a certified Facial Action Coding System (FACS) practitioner.

Dan’s TV appearances have ranged from ABC’s “Good Morning America,” Bloomberg TV, CNBC, CNN, ESPN, Fox, MSNBC, NBC’s “The Today Show,” and PBS, to The Tennis Channel. Besides front-page coverage in The New York Times, other print and digital coverage of Dan’s work has included: Allure, China Forbes, Cosmopolitan, Fast Company, The Financial Times, The Los Angeles Times, The New York Times, Politico, Time, USA Today, and The Wall Street Journal.

Dan received his Ph.D. from Rutgers University, following studies at St. Olaf College, Oxford University and Brown University. Along with his wife, Karen Bernthal, he lives in St. Paul, Minnesota and Palm Desert, California.

Reviews

[Sandra Soetanto · Rating 3 out of 5]

The topic of this book is about how your face expresses what you think, which often different than what you say. The author of the book referred this gap as ‘say-feel gap’. In term of relationship between sales person – customer, or employer – employees, if you want to close the gap, the author recommends not to just listen to their answer, but to use facial coding; means, reading facial muscles of the target person. He described seven types of core emotions and more of secondary emotions. It described in general, because the author believes, that disregard of ethnic group nor nationality, people reacts the similarly when they feel the same emotion. In the end, the author describes how to use this facial coding strategically; whether as a sales person, or an employer.

[Mohamed A.razak Hussein · Rating 3 out of 5]

حديث عن تأثير العاطفة في سلوك المستهلكين وكيفية اللعب على هذا الوتر لزيادة الأرباح لدى المؤسسات التجارية .. عرض لمصفوفة الاقتصاد العاطفي، وثنائية العاطفة والسلوك، إلى جانب علم قراءة شفرة الوجه ( الفراسة )

[E · Rating 4 out of 5]

Fascinating guide to the science of facial coding

Facial coding, which is based on psychologist Paul Ekman’s Facial Action Coding System (FACS), has a sleek and shiny high-tech feel. Indeed, the approach that Dan Hill and his research consultancy firm developed involves eye tracking, video recording, tabulation of “emotional data sets,” elaborate scoring systems and comprehensive analyses. Yet, 19th-century scientists Charles Darwin and Guillaume Duchenne studied facial coding and applied their findings in their work. Since prehistoric times, humans have intuitively understood how to read each other’s faces. Hill and his colleagues have updated this ancient art to enable companies to determine accurately what consumers and employees truly feel about them and their products – which is different from what they tell researchers. getAbstract recommends Hill’s groundbreaking book to executives and managers in all fields, but especially to human resources and marketing professionals.

[Scott Scanlon · Rating 5 out of 5]

This book covers many elements of business and marketing. I found it to be extremely valuable in insight and to me should be on the bookshelf of any serious marketer.

[Viswanath Sankaran]

This book is one of the great books that I have read till now. I like the presentation of the author very much

[Muhammad Tahir]

personal library collection

[Trsa · Rating 3 out of 5]

Tiene muy buen contenido pero no me gusta la forma en que lo exponen, también hay capítulos que, siento, son de relleno (los ultimos).

[Kevin · Rating 4 out of 5]

What your face says about what you think. Summary at http://greatesthitsblog.com/category/...