This guy has an interesting concept, but I don't think his technique is for me. I'm pretty sure I don't have the patience to do it his way! His way is more psychological. Like, if you eat 16 Oreos in 1 sitting, then eat 14 for a while instead and then 12. Pretty soon you're down to eating only 3 cookies and you don't miss the other 13. It would probably work, but it would take so much time (months and months) and patience!
I have started using one of his techniques though lately. It is that if there's something that you want, you need to pause, ask yourself how badly you want it, and then decide if you're willing to postpone eating it or if you have to have it right then. That's called delayed gratification. For example when I have breakfast in the morning I usually want a glass of milk to go with it. So lately I've been asking myself how much I want the milk on a scale from 1 to 10. If I am at a seven or higher, I choose to drink the milk right then. If my urge to drink the milk is not so high, I can wait and drink water instead. Which usually results in not drinking the milk at all. Which results in the intake of fewer calories.
The other part of the book I'm interested to try is called "bargaining for higher quality crap." This means that if someone brings cookies to a relief society activity, then you ask yourself do I really want this cookie right now? Or can I wait until I can get the best cookie ever at the bakery tomorrow? If you have to have the cookie right then, then eat it and enjoy it! And don't feel guilty for it, like you've broken the rules. But if you decide you want a higher quality cookie, then pass on the mediocre ones and get a higher quality cookie asap. You want your body to trust itself, so don't lie and say you'll get it and then don't.
I think it will be an interesting experiment to try this when ordering from places like McDonald's. I'll ask, Do I really want these fries? And if the answer is yes then how much do I want them? and Can I wait for a higher quality of fries, and then take myself to Five Guys later instead.
I like this book, and I'm glad I got it. But the timing could've been better. I felt like the book was giving me permission to eat whatever I wanted. When right now that's the opposite of what I'm doing. I think his ideas will be more useful when I'm at my target weight and I'm trying to maintain it.