How did a word once reserved for God, creative, become a descriptor of humans?
Three points:
(1) Intellectual shifts rarely happen overnight, but the way we talk about art is an exception. Before Immanuel Kant’s “Copernican Turn,” art was understood in Aristotelian terms, valued for its mimesis (imitation) and techne (craft). Shakespeare, for instance, saw himself primarily as a craftsman. He never would have considered himself an “artist.”
This framework collapses after Kant. The rupture is marked early by a figure like Wilhelm von Humboldt, who draws a sharp distinction between technical and aesthetic judgment. The former follows “external and mechanical rules,” while the latter rises to “inner life” and addresses “universal man.” This is the turning point: art is no longer measured by adherence to tradition, but by the finished work itself and its impact on the viewer. In this, we begin to glimpse an emerging understanding of what it means to create. There isn’t space here to treat figures like Fichte, Schiller, or Schelling, but the philosophy of art in post-Kantian Germany was so revolutionary that it has often been seen as the spiritual counterpart to the French Revolution.
(2) This shift, catalyzed by Kant’s critical philosophy, redefined art not as imitation or skill but as the site of self-formation. This means the subject’s unity is effected through its reflective acts. In this broken mirror, the artist emerges as the exemplary figure: not because he is uniquely gifted, but because he performs the logic of subjectivity itself. The artist is the one who produces both the work and himself in the act of creation. In doing so, he becomes a new kind of person: one who can generate himself.
What follows is a radical transformation in the experience and conceptualization of art, one that installs creativity at the very center of the human. But this is not “creativity” as mere novelty or originality. It is sheer self-production, the process by which the subject forms itself through its own self-constituting activity.
(3) Friedrich Schlegel writes, “Think of the finite formed into the infinite, and you have man” (Ideas, 98). The subject is no longer a recipient of form; he becomes its source. That is why Schlegel calls the artist a priest, not metaphorically but structurally: “the mediator is the one who perceives the divinity within himself,” and the artist “reveals,” “communicates,” and “represents this divine to all mankind” (Ideas, 44). Literature collapses into theology. “Poetry and philosophy are different forms of religion” (Ideas, 46). The Bible is not cast aside, it is reabsorbed: the “plural book,” the “infinite… eternally developing” book, not a "particular" or "isolated" one. It becomes the prototype for artistic revelation itself, the “new, eternal gospel” Lessing prophesied (Ideas, 95). In this new dispensation, the artist does not imitate the sacred, he incarnates it.
But even this is not enough. The artist must undergo death. “The hidden meaning of sacrifice,” Schlegel writes, “is the annihilation of the finite because it is finite” (Ideas, 131). Then, in a devastating sentence, Schlegel shows us what becoming an artist means: “All artists are Decians… In the enthusiasm of annihilation, the meaning of the divine creation is revealed for the first time.”
What Schlegel reveals, often despite himself, is that the self in modernity is no longer a gift. It must be produced, modeled, performed, exhibited, and ultimately sacrificed.