Inside Nudging: Navigating Behavioral Science Applications

by Steve Shu

/* Inside Nudging: This Excerpts version has been discontinued */

Inside Nudging is a book written primarily for management professionals and those interested in implementing behavioral science (which includes behavioral economics and finance) in business settings. Situations include the incubation of innovation centers, behavioral science overlay capabilities, or advancement of existing organizations. The book will introduce the Behavioral GRIT™ framework and cover key takeaways in leading an organization that implements behavioral science. I will also address specific cases related to developing programs and applications, and viewpoints from various vantage points, including program leaders, researchers, executives, and academics.
What makes the special edition of Inside Nudging: The Excerpts unique is that it is a book project in the business development phase. Until the entire book is fully released, excerpts will be published for free by certain publishers while the book is live in development. Along this journey, I invite people to contact me with suggestions for the book or other business development inquiries.
The application of behavioral science is in the early adoption phase. Many companies will benefit if they take time to develop the right catalyst codes to unlock the opportunities. I hope Inside Nudging helps you with your journey.

Stephen Shu

82 pages, ebook

First published August 1, 2015

About the author

Steve Shu provides consulting services and specializes in incubating new initiatives and business lines with a primary focus on services, technology, and behavioral science. He has more than a decade of experience setting up behavioral science initiatives and nudge units. He serves as a Managing Principal at Digital Nudging Tech (formerly Digitai), a behavioral economics innovation firm. Steve has three decades of industry experience and has consulted to or had management roles at organizations such as The Voya Behavioral Finance Institute for Innovation, Allianz Global Investors Center for Behavioral Finance, Allscripts, Nortel Business Consulting, PRTM Management Consultants (acquired by PwC), and numerous startups. He is a Visiting Lecturer at the Dyson School of Applied Economics and Management at Cornell University.

Steve has a PhD in behavioral finance from City, University of London, an MBA from the University of Chicago, and both an MEng and BS in Electrical Engineering from Cornell University. He has attended executive education training on Dynamic Management at the Fuqua School of Business at Duke University.

Steve has put his decades of experience into his solo-authored books, Inside Nudging: Implementing Behavioral Science Initiatives and The Consulting Apprenticeship: 40 Jump-Start Ideas for You and Your Business.