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Experiences: The 7th Era of Marketing
There is a new era of marketing upon us. The time of reach, frequency, and campaign-oriented approaches is over. And if businesses don’t evolve into this new era, they may find themselves on the wrong side of history. World-renowned marketing experts Robert Rose and Carla Johnson have teamed up and synthesized 5 years of research with global brands into a set of “better practices” that weave together both the “why” and the “how” of navigating this new landscape. By placing strategy before structure, Robert and Carla illustrate WHY the idea of Content Creation Management will be a core discipline within tomorrow’s marketing strategy and HOW content-driven experiences can be created, managed, scaled, promoted, and measured in today’s business. If the goal for businesses is to become more like media companies, this book is the roadmap to get there.
- GenresBusiness
344 pages, Paperback
First published March 5, 2015
17 people are currently reading
122 people want to read
About the author
Robert Rose
217 books4 followersI'm an 81 year old retired teacher. I have written over 26 books, done 130 You Tubes videos, and for four years have been on www.blogtalkradio.com/icdrrose. I interview CHANGE AGENTS. People who have changed themselves and are now helping others change. My UNINTERRUPTED hour interviews are appreciated by most of my guests who say it was one of or the best interview they've had. I'm proud of my education and self help books. CREATING YOUR GIANT SELF: Best Self Help Book - Ever has a forward by Dr. Robert Anton Wilson, Human Potential Guru who stated it was the best self help book - ever, which I added to the revised edition. I'm proud of my 50 years teaching as I have developed more educational innovations than any teacher I've read about.
I'm proudest of my 50 years with Marie with whom we raised 7 children in our yours, mine, and ours extended family. They are all decent, very loving people with whom we share our lives.
I hope you find my books and and radio show helpful and any feedback will be appreciated.
I'm proudest of my 50 years with Marie with whom we raised 7 children in our yours, mine, and ours extended family. They are all decent, very loving people with whom we share our lives.
I hope you find my books and and radio show helpful and any feedback will be appreciated.
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Displaying 1 - 6 of 6 reviews
September 21, 2016
Very inspiring. Like going to a content marketing conference in your head! I'll definitely be handing this around the office and encouraging our marketers to focus on storytelling and purpose-driven content rather than the same series of campaigns managed through the same channels as we look to refresh our digital properties and content creation process. Full disclosure: I met co-author Carla Johnson at Content Marketing World a few years back and she sent me a copy of this book. I also work for Motorola Solutions, which is featured prominently. It was very interesting to see models from other companies like Emerson and Aon and how we compare too.
December 1, 2015
Read this one for work. I would only recommend it (or the effort of reading this review) to people working in marketing
"Experiences" gives a good overview of the various epochs of marketing and makes the claim that we are entering a new era: one of delightful, content-driven "experiences" that provide reader value in and of themselves. It was rather repetitive, but that helped to remember the main points. Unfortunately, I had the feeling that they were selling, even pushing, their ideas on me throughout the book. This, however, is not how a reader of content marketing (which this book is on some level) should feel...
As a copywriter working in an agency, I learned much more from the first half of the book (the whats, whys and hows of experience-driven marketing). The second half, which I just skimmed, was more about implementing the proposed marketing approach within an organization, which would be more interesting to in-company marketing experts.
"Experiences" gives a good overview of the various epochs of marketing and makes the claim that we are entering a new era: one of delightful, content-driven "experiences" that provide reader value in and of themselves. It was rather repetitive, but that helped to remember the main points. Unfortunately, I had the feeling that they were selling, even pushing, their ideas on me throughout the book. This, however, is not how a reader of content marketing (which this book is on some level) should feel...
As a copywriter working in an agency, I learned much more from the first half of the book (the whats, whys and hows of experience-driven marketing). The second half, which I just skimmed, was more about implementing the proposed marketing approach within an organization, which would be more interesting to in-company marketing experts.
February 12, 2018
There are some parts to like put overall the book could have used a lot of editing. It's probably not the book you will use to get your content marketing started. (I'd suggest Content Chemistry by Orbit Media Studios instead.)
I like the notion of a chief expeirence manager though as you can't leave marketing to the marketing department alone.
I like the notion of a chief expeirence manager though as you can't leave marketing to the marketing department alone.
July 24, 2018
This book will challenge what you think of marketing. If you like what Robert Rose has written in the past, just go ahead and pick this book up.
Most of it is about the author's view of current marketing opportunities and examples of these concepts. The rest of the book is peppered with clever ideas, observations, and creative challenges. This is an easy one to recommend.
Most of it is about the author's view of current marketing opportunities and examples of these concepts. The rest of the book is peppered with clever ideas, observations, and creative challenges. This is an easy one to recommend.
October 2, 2025
Pretty good, Slightly outdated in 2025 but great core principles about value driven content and experiences as a way of driving engagement.
October 19, 2016
A hugely important thought leadership book in the world of content marketing. Rose and Johnson lay out why marketing now is about content-driven experiences. Buyer behavior has changed, the way we interact with our customers has changed, and the industry has changed. Their argument that businesses will fail if they don't engage with their customers in a new way has a lot of merit.
I found the first third of the book extremely repetitive - a bit of beating a dead horse - when it came to why the experience thing is so important. I get it and I'm bought in. But the latter 2/3 of the book with specifics around creating, managing, scaling, and measuring content creation management made up for it, so I'm glad I kept reading. I have re-read several parts that will help me in the content marketing and strategy transformation we're trying to attempt at my company and I can already tell I'll be referring to this book again and again over the next couple of years.
I found the first third of the book extremely repetitive - a bit of beating a dead horse - when it came to why the experience thing is so important. I get it and I'm bought in. But the latter 2/3 of the book with specifics around creating, managing, scaling, and measuring content creation management made up for it, so I'm glad I kept reading. I have re-read several parts that will help me in the content marketing and strategy transformation we're trying to attempt at my company and I can already tell I'll be referring to this book again and again over the next couple of years.
Displaying 1 - 6 of 6 reviews