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Digital Disciplines: Attaining Market Leadership via the Cloud, Big Data, Social, Mobile, and the Internet of Things
Leverage digital technologies to achieve competitive advantage through market-leading processes, products and services, customer relationships, and innovation
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.
Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.
Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
How does Information Technology enable competitive advantage? Digital Disciplines details four strategies that exploit today's digital technologies to create unparalleled customer value. Using non-technical language, this book describes the blueprints that any company, large or small, can use to gain or retain market leadership, based on insights derived from examining modern digital giants such as Amazon, Netflix, and Uber, established firms such as Burberry, GE, Nike, and Procter & Gamble, and lesser-known innovators such as Alvio, Fruition Sciences, Opower, and Quirky.
Companies can develop a competitive edge through four digital disciplines—information excellence, solution leadership, collective intimacy, and accelerated innovation—that exploit cloud computing, big data and analytics, mobile and wireline networks, social media, and the Internet of Things. These four disciplines extend and update the value disciplines of operational excellence, product leadership, and customer intimacy originally defined by Michael Treacy and Fred Wiersema in their bestselling business classic The Discipline of Market Leaders.
Operational excellence must now be complemented by information excellence—leveraging automation, information, analytics, and sophisticated algorithms to make processes faster, better, and more cost-effective, seamlessly fuse digital and physical worlds, and generate new revenue through techniques such as exhaust data monetization Product leadership must be extended to solution leadership—smart digital products and services ranging from wind turbines and wearables to connected healthcare, linked to each other, cloud services, social networks, and partner ecosystems, focused on customer outcomes and creating experiences and transformations Customer intimacy is evolving to collective intimacy—as face-to-face relationships not only go online, but are collectively analyzed to provide individually targeted recommendations and personalized services ranging from books and movies to patient-specific therapies Traditional innovation is no longer enough—accelerated innovation goes beyond open innovation to exploit crowdsourcing, idea markets, innovation networks, challenges, and contest economics to dramatically improve processes, products, and relationships This book provides a strategy framework, empirical data, case studies, deep insights, and pragmatic steps for any enterprise to follow and attain market leadership in today's digital era. It addresses improved execution through techniques such as gamification, and pitfalls to beware, including cybersecurity, privacy, and unintended consequences.
Digital Disciplines can be exploited by existing firms or start-ups to disrupt established ways of doing business through innovative, digitally enabled value propositions to win in competitive markets in today's digital era.
383 pages, Kindle Edition
First published July 24, 2015
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Displaying 1 - 3 of 3 reviews
December 10, 2017
It is a valuable guide and strategical planning framework for IT transformation. The framework encompass information excellence, solution leadership, customer collective intimacy,as well as accelerated innovations. I like the disciplines developed for each components in terms of from transaction to relationship, from product to platform, from physical to virtual to digital, from relationship to intimacy, just name a few. These distilled disciplines are exampled with various business cases from the known companies which leverage innovative IT to gain strategic edge of Netfix, Nike, GE, Burberry etc.
The framework and disciplines is thought provocation for digital transformation. They provide strategic intent when you plan to apply cloud, big data, social, mobile,IoT, and so forth. The discipline provide the rationales why and how these IT transformation enabling tech can make alignment with and contribute to business strategy and market leadership in this disruptive business world.
The framework and disciplines is thought provocation for digital transformation. They provide strategic intent when you plan to apply cloud, big data, social, mobile,IoT, and so forth. The discipline provide the rationales why and how these IT transformation enabling tech can make alignment with and contribute to business strategy and market leadership in this disruptive business world.
December 7, 2015
This book is crammed full of real life examples of companies who have taken the tried and true strategies of Treacy and Wiersma, who built on Porter's five forces, and exploited the technologies of Cloud, Mobile, Big Data, Social and the Internet of Things to drive market dominance. Key strategies discussed were Informational Excellence, Solution Leadership, Collective Intimacy, and Accelerated Innovation. The strategies augmented by the technology is truly changing the playing field at Mach speed. The discussion of the three customer types of Antagonists, Apathetics, and Advocates was a very motivational look at how to crowd source your marketing efforts by building and empowering an army of advocates who can sing your praises to the masses. The book does a great job of covering some very technical topics in a very easy to read manor and it should be on all IT leaders reading list as well as any C level executive wanting to drive strategic value out of IT.
November 10, 2015
This book is a must read for all CEOs and CIOs. The author uses Michael Treacy and Fred Wiersma's "The Discipline of Market Leaders"book and framework to show ways to attain Informational Excellence, Solution Leadership and/or Collective Intimacy and also including a fourth: Accelerated Innovation. The book also gives many examples of companies using this knowledge and the disruptive technologies (Cloud, Mobile, Big Data, Social and IoT) to attain strategic leverage and leadership in their respective markets.
A really essential book to all managers, CEOs and CIOs of 21st century organizations.
A really essential book to all managers, CEOs and CIOs of 21st century organizations.
Displaying 1 - 3 of 3 reviews