Marketing - Standalone book

by Dhruv Grewal, Michael Levy

Grewal/Levy was designed for today’s changing student population. It has a strong emphasis on experiential learning and focuses on the value that marketers create for the firm. This textbook also provides students with hands-on learning tools through Connect Marketing, and provides professors with updated tools every month through the monthly newsletter.

With Connect, students examine how firms analyze, create, deliver, communicate, and capture value by exploring both the fundamentals in marketing and new influences, such as social media, all in a format that allows for instructor assessment of learning outcomes, and provides students with a tight integration of topics.

Genres: Nonfiction, Business, Academic, Textbooks

736 pages, Hardcover

Published January 26, 2015

Reviews

[C.B. Cook]

Very helpful! Not bad for a textbook, and I learned a lot.

[Goravbhalla]

ggg

[Kim Siever]

Pretty dry. Put me to sleep several times. Informative though.

[Mari]

Well written and explains marketing concepts nicely. A little too wordy and repetitive though.