We just spent several weeks in Hawaii and everyone wears these shirts. To the newcomer the shirt seems almost garish and flashy at first, but Hawaii has an intense physical beauty and after awhile you begin to realize the Aloha Shirt is as natural as the fragrant frangipani or the intense African Tulip Tree. It's a fun read, especially for the visitor to Hawaii.
And a travel tip...Hawaii is loaded with thrift stores, consignment shops and second hand clothing stores. It is a bargain hunters paradise for savvy shirt hunters. You will find stuff that was manufactured years ago and still looks amazing. Drag yourself away from the beach for an hour or two and check them out.
Sumptuously illustrated, this book is a straightforward largely chronological account of the rise and rise of Hawaiian shirts. There is much of interest here, with an industry perspective on design, printmaking techniques, fabrics and accounts of changing fashion tastes as well as collectables. There is, however, no sustained narrative about the political economy of Hawaiian fashion or the marketing of exotica as part of the American dream. But what the volume lacks in intellectual content or political context is well compensated for by the unfolding graphic pleasures of so many swaying palm trees and hula dancing straw-skirted women.
When someone travels to Hawaii, they usually make at least one shopping excursion in order to not only have the appropriate wear while in this tropical paradise but to make sure they can bring back souvenirs for friends, family and themselves in the form of a Hawaiian shirt. Or as Dale Hope calls them - the Aloha Shirt. Brightly colored with the emblems that are associated with Hawaii - coconuts, hula dancers, surfers, pineapples, King Kamehameha and the Hawaiian seal, the islands, fish with corals, outrigger canoes, glorious sunsets and flowers. Many, many flowers.
One comment made and it is astounding enough that I feel it must be added. When discussing Duke Kahanamoku - who did much for publicizing Hawaii , the people, crafts and sports - his favorite surfboard was crafted from California redwood, was 16 feet long and weighed 126 pounds!
Back to the book . . . the classical Hawaiian shirt has not always been available to the tourists. Tailors in the 1930's imported fabric from Japan and made shirts for local casual wear. Different colorful designs were created by and for different tailors and various shops. Sailors stationed at Pearl wanted to fit in as well as obtain mementos of their time on the islands were also big buyers.
The author connected with several collectors of Hawaiian shirts in order to photograph some of the more exquisite and rare examples. The early years had a more Japanese flavor to the designs - understandable since the fabric came from Japan - with the back panels being the full, uninterrupted design like a mural. Separate edges and borders. Coconut buttons. the tailor labels that would let you know if you had a Shaheen, a Reyn's, Kahanamoku Champion, Musa-Shiya or one of the dozens of other noted sellers and designers. Rare designs custom-made for the cruise ship lines as well as the airlines that provided service to the islands.
To say this book is lavishly illustrated is an understatement. There are at least one shirt on every two-page over-sized spread - even if it is someone wearing it. More often there are 3 to 5, with pictures of tailors' labels, notable people in the industry, cutout designs as well as ghostly background photos. The final pages are a gallery of more shirt photos from 1 to 4 on each page.
The only negative I can possible say is that some of the publicity pictures of various people wearing a specific shirt and then the author states that the collector's photo is the same shirt. No, in a couple, they don't appear the same. The designs are slightly off or reversed from one another. But it doesn't mean that both examples aren't gorgeous.
So when next you watch a movie or television show situated in the 50th state, consider that the colorful Hawaiian Aloha shirt is actually about to hit it's 100th birthday.
A stunning tribute to Hawaiian print makers and designers of the mid century era. Beautifully bound like a boned halter dress, with beautiful fabrics and designers inside. makalapua!
This is a beautiful written history of the aloha shirt. The shirt is a work of art in itself and the book displays several of the amazing designs from each era.
This book is a lot of fun. GoodReads only has the paperback edition, but the one we got from the library was a large coffe-table style hardcover. It has beautiful pictures and a surprisingly rich history of Hawaiian style and the creation, popularization and evolution of the Aloha shirt. Pairs of pictures showing a particular shirt in a historical photo and a high-resolution picture of the very same shirt today were a highlight for me.
This couldn't seem to decide if it wanted to be a serious history or a coffee table book. The layout is a bit awkward, and there were a couple places where the captions seemed to be incorrect.