Maximizing LinkedIn for Business

by Neal Schaffer

With more than 350 million members the professional world has finally realized the importance of LinkedIn as a business platform that serves multiple objectives. Besides being a central hub for professional branding, networking and career management, LinkedIn is now becoming a growing source of news, knowledge and opportunity
for professionals worldwide. Businesses are now calling on employees to
participate on LinkedIn not only for social recruiting but also for social selling,
social media marketing and employee advocacy.

Having published two books on LinkedIn ("Windmill Networking: Maximizing LinkedIn" and "Maximizing LinkedIn for Sales and Social Media Marketing") and considered the leading author, speaker and trainer on LinkedIn for business, this book provides useful information that is just as relevant for employees getting trained on LinkedIn as it is for professionals, executives and business owners trying to derive more value from their LinkedIn profiles. This quick summary will help ensure that you don’t miss out on what LinkedIn has to offer, so you can get started on truly maximizing your LinkedIn presence.

Strategic and tactical advice covered in this book include:

* Different ways in which LinkedIn can be utilized by your company
* Optimizing your LinkedIn profile for success
* How to build your empire of LinkedIn connections
* How to utilize LinkedIn to maintain your professional relationships
* Establishing credibility through recommendations
* Understanding how to use Skills and Endorsements to your benefit
* Learning the value of using Pulse for your daily professional news
* Uncovering the "hidden secret" of blogging on LinkedIn
* Why and how to join LinkedIn Groups

This is the perfect book to both get your started on LinkedIn as well as ensure that you are covering all of your bases in maximizing LinkedIn for YOUR business!

Genres: Business

43 pages, Kindle Edition

First published August 5, 2015

About the author

Neal Schaffer is a leading authority on helping businesses through their digital transformation of sales and marketing through consulting, training, and helping enterprises large and small develop and execute on social media marketing strategy, influencer marketing, and social selling initiatives.

President of the social media agency PDCA Social, Neal also teaches digital media to executives at Rutgers University, the Irish Management Institute (Ireland), and the University of Jyvaskyla (Finland).

Fluent in Japanese and Mandarin Chinese, Neal is a popular keynote speaker and has been invited to speak about digital media on four continents in a dozen countries.

He is also the author of 4 books on social media, including Maximize Your Social (Wiley), and his latest book, The Age of Influence (HarperCollins Leadership), published on March 19, 2020 on educating the market on the why and how every business should leverage the potential of influencer marketing.

Neal resides in Irvine, California but also frequently travels to Japan.

Engage with Neal:

[Web] https://nealschaffer.com
[Podcast] https://nealschaffer.com/podcast
[Community] https://nealschaffer.com/community
[LinkedIn] https://linkedin.com/in/nealschaffer
[Instagram] https://instagram.com/nealschaffer
[Twitter] https://twitter.com/nealschaffer
[Facebook] https://facebook.com/NealSchafferPage
[YouTube] https://youtube.com/nealschaffer

Reviews

[Tim Hughes · Rating 5 out of 5]

Neal Schaffer’s Maximizing LinkedIn for Business Growth: A Practical Guide to Building Your Brand and Driving Results offers an accessible and straightforward approach to leveraging LinkedIn as a business tool. With the platform's growth in professional networking, Schaffer taps into its potential for brand building and driving tangible results. The book is packed with practical tips and real-life examples that make it easy for even beginners to follow along. From setting up an optimized profile to growing a network with intention, Schaffer breaks down strategies into bite-sized actions that can be immediately implemented, making it especially useful for small business owners and entrepreneurs looking to make the most of LinkedIn's reach.

Where the book shines is in its step-by-step guidance, covering everything from creating content that resonates with your audience to using AI to help you. However, for more advanced LinkedIn users, the advice might feel somewhat basic, as the book is aimed at beginners or those who are just starting to consider LinkedIn as part of their marketing strategy. While it doesn’t dive deep into sophisticated techniques, Schaffer's clear, no-nonsense writing and emphasis on practical implementation make it a great starting point for professionals looking to expand their LinkedIn presence and grow their business through effective online networking.

[‪Mohammed Nadim‬ · Rating 4 out of 5]

Neal Schaffer’s Maximizing LinkedIn for Business Growth serves as a comprehensive and practical resource for professionals seeking to leverage LinkedIn as a strategic tool for brand development and measurable business outcomes. As LinkedIn continues to evolve into a critical platform for professional networking and digital marketing, Schaffer provides a clear framework for optimizing one’s presence. The book offers actionable guidance, supported by real-life examples, making it particularly accessible to individuals with limited prior experience on the platform.

Key areas such as profile optimization, purposeful network expansion, content strategy, and the integration of AI tools are presented in a structured and methodical manner. While the content is primarily tailored to beginners and early-stage

[Julia Carcamo · Rating 5 out of 5]

A Comprehensive Guide, Even for LinkedIn Veterans

As someone who’s been using LinkedIn for years, I was still pleasantly surprised by how much Maximizing LinkedIn for Business Growth had to offer. It identified and detailed strategies I hadn’t fully leveraged, while giving me ideas to improve my usage of others.
The book presents fresh perspectives and highlights elements that can be overlooked even by those of us who may be “power-users”. Even if you’re a long-time LinkedIn user, there are plenty of advanced tips here to help fine-tune your approach and achieve measurable growth. Definitely worth the read for both newcomers and seasoned pros.

[Aimee · Rating 5 out of 5]

I was lucky enough to win this Kindle E-Book edition. Before reading this book I had no clue there were so many different ways to use LinkedIn for my work. This is a great read for someone like me that is not very savvy with LinkedIn and wants to learn how to optimize your profile, build your network, establish credibility, engage, find potential clients or collaborators, and more. I have learned how to build and engage with connections, creating and use content strategically, as well improving my profile. This book really is a game changer!

[Ashley Nicole · Rating 3 out of 5]

from the title this is clearly geared towards creators/employers, and it is a pretty good guide for business purposes. I appreciate statistics, graphs, and helpful screenshots to companion instruction. there were some good general takeaways, but I would like to see a book like this specifically for consumers/employees & potential employees.