Management

by V.S.P. Rao

Managers are the most important resources of an organisation. They guide, direct, and generate ideas and translate them into action and results. They are the decision makers. They help scarce corporate resources put to effective use. Their decisions help in the progress of the country. The outcomes of managerial actions are deep, profound and decisive. However, managers need to have a strong base and certain well-established concepts and time-tested principles. If they have a strong background or learning, they would be capable of generating meaningful solutions to day-to-day problems in a flexible manner. The present work is a humble attempt to bridge the gaps between precepts and practices in the field of management. The text is designed to provide a comprehensive introduction to the study of management. It is primarily a student-oriented text book as it satisfies the requirements of students for an exhaustive and research-based examination of the field of management. The subject matter is presented in a lucid and simple style. The book has several other features that differentiate it from other texts especially intended for students pursuing advanced courses in management.

1746 pages, Kindle Edition

First published October 24, 2012