Political,technological,market,cost and competitive changes have driven many businesses to expand operations globally — creating an explosion in the growth rate of international businesses. Firms operating across borders must also deal with the following forces in foreign and domestic environments: - competitive - distributive - economic - socioeconomic - financial - legal - physical - political - sociocultural The relationship of the forces in foreign and domestic environments forms the basis of Ball & McCulloch s International Business model.
whoaaa, gak kerasa melahap buku ini juga. yah emang gak ada niatan dan gak terlintas sedikitpun dalam hati buat ngabisin, tapi apadaya materi mid-test ada disitu semua -____-
buat isinya sendiri okesih, tapi dalam beberapa chapter terdapat informasi yang sedikit berbelit-belit dan gak to the point .
I'm currently reading this book for my international business class...it's full of information...that's why I gave it 2 stars...but it's full of information that I really don't care about...can't wait til sunday when this class is over!!
A surprising number of typos for a 12th edition...I found several in every chapter, as well as various formatting errors. This book was full of buzzwords and trendiness, without a lot of substance.