Accessible to both the entrepreneur and the experienced executive, this second edition of The Definitive Business Plan is the fast track to intelligent business planning. This international bestseller is THE ultimate guide to business planning. Whether your goal is to launch a new business or secure corporate support for a new venture, it will help you build a plan capable of driving and directing a robust business.
This book lives on my desk while I am reviewing or writing business plan documents, it has a unique ability to mix theory with practical advice and I would recommend it to anybody to follow along while writing your next business plan.
My advice is to actually work your way through the book alongside writing your business plan, this will ensure you follow the best practise and not miss anything.
The book is equally helpful for business owners who are looking to come out of the daily operational grind and think about things more strategically, if you are working on your next 12 months strategy document, it would be equally helpful.