I wrote this book (which is also an e-book) for people with no background in math, finance or economics. This is a back-of-the-envelope benchmark for getting into and out of the stock market. The story at the begining of each chapter is a parable for the "learning outcome." All you have to do is read the stories to get the message. Pictures on most of the pages deliver the information for people who don't have time to read the text.