Re-Imagine!: Business Excellence in a Disruptive Age

by Tom Peters

The business management guru and author of In Search of Excellence presents a thought-provoking, inspirational look at the changing world of twenty-first-century business that introduces innovative strategies for overcoming outdated company values and procesures to create an aggressive environment that empowers talented individuals. Reprint.

Genres: Business, Nonfiction, Leadership, Management, Audiobook, Buisness, Business Strategy

352 pages, Paperback

First published January 1, 1989

Reviews

[Christa Pusateri · Rating 5 out of 5]

Inspiring read and still very relevant today. Tom shares his unique perspective, frustrations and hope for marketers and brands to help us all see opportunities in serving the needs of our real customers. I am a big fan.

[Andre Stahle · Rating 4 out of 5]

It's a great read. You should understand that Tom Peters is crazy. The book starts with an Index that tells You How to read the book. It jumps from one paragraph to another, and then it takes You back where You were. It's not easy to read. But it's worth it. What ese did You expect. He Re Imagined the way to write a book.

[Santhosh · Rating 4 out of 5]

A nice book that describes ideas about management and leadership. The first few chapters are somewhat scary. This is one sort of a book that will inspire to make a drastic difference by adding a enormous amount of value.I give this book 4 star

[Shaw · Rating 5 out of 5]

I really like how much passion this guy has for his subject. He really gets angry at times but it's always well placed and justified. I want to read more from Tom Peters. So much greatness in this book and things to make you think.

[Foad Ansari · Rating 4 out of 5]

it was a great book for every people who want to start or change their business , so it has a fast impress on you

[TarasProkopyuk · Rating 3 out of 5]

Уж очень бурные эмоции оставила у меня книга Тома Питерса "Представьте себе!" (это первая моя книга данного автора). Точнее сказать не так книга, а сам автор с его видением проблем бизнеса и рекомендуемыми способами их устранения и построению великих компаний. Я зол на автора на его стиль, но благодарен за советы.

Сразу должен оговориться, что лично я согласен практически со всеми поднятыми в книги больными местами предприятий, а также согласен почти со всеми методами и способами, которые предлагает автор для их устранения. Согласен также в вопросах важности новых акцентов на которые предприниматели и менеджеры должны обратить особенное внимание.

Но категорически не согласен как Питерс подаёт свои исследования и свой труд. Такое впечатление, что автор в погоне за популярностью и продаваемость его книг перешел все границы профессионализма. Он показал себя никак не иначе как шоу-мен со эффектными словцами и весьма энергичной харизмой. Это придало книги некую лёгкость и симпатию, но сильно ударило по авторитету его как профессионала и бизнес-гуру.

Поднимая тот или иной вопрос Том Питерс затрагивает только малую часть определённого процесса или цикла. Он эффектно раздувает проблему совсем не указывая на всю остальную цепочку её взаимосвязанности с другими людьми, процессами и циклами. Именно также он предлагает и способы устранения неких "болезней" компании даже и не намекая на то, что при «лечении» можно убить «пациента» или как минимум принести сильный вред другим "органам" компании. Создаётся такое впечатление, что при реализации того или другого управленческого решения можно наплевать на всех и вся.

Считаю, что книга будет очень полезна для опытных менеджеров и предпринимателей, иначе в руках пока "зелёного" руководителя она может стать как граната в руках у обезьяны.

[Jim Dooley · Rating 4 out of 5]

Readers who follow Tom Peters looking for answers are apt to be disappointed. His strength is in enabling us to look at the Big Picture from a new perspective. This book excels in continuing that practice.

The book is not unlike a series of blog posts gathered together with wry illustrations and some provocative imagery. It is meant to be consumed in small portions, pondered, then pulled from the shelf for another brainstorming session. I would think that the reader who tries to digest it in extended servings will quickly
suffer from brain-swelling. There's just so much to take in.

Not unlike the writer himself, the content is brash and unapologetic. Those who like their business books filled with graphs and templates had best look elsewhere. For the rest of us, it fills us with a sense of possibilities.

[Paul]

Seth Godin's review:

A peek inside Tom's brain, October 7, 2003
Tom Peters is the father of everything we know about work. And this book is the ultimate expression of his selfless quest to get us to WAKE UP, to innovate, to see what's unseen and do what needs to be done.
The book is noisy, busy, brilliant, loud, insightful... a visual and verbal riot that can't be read on just one shuttle flight. Sort of a cross between a coffee table book and a Freudian analysis session...

Hey--if traditional business books haven't been powerful enough, remarkable enough or in-our-face enough to have the right impact, this is the next tool of choice.

I love Tom. You will too.

Seth Godin

[Richard Podsada · Rating 5 out of 5]

I read this book a number of years ago, and while some of its concepts are now becoming dated, it was certainly a big fat corporate kick in the ass when it was written.

One thing you'll notice about Tom's books is their unique and somewhat anarchistic design style. At first this takes some getting used to, but I find it is very appropriate for the subject matter. It's a nice break from the typical boring corporate drivel.

Mostly, I love reading Tom's books because they are a great source of inspiration. I could read a couple of pages from his book and suddenly a brilliant idea for a product or service would pop into my head. It's funny how his books pull this stuff out of me.

[Deric Loh · Rating 5 out of 5]

Loves this book by Tom Peters !!!
* Screw thick bureaucratic !
* Flat Organization rulez !
* Branding + design !
* Innovation rules !
* Experience to customers!
* Relentlessly pursuing talent !
* Women Power !!

* Re-Imagine! Read it !!
* Study it !
* Analyse it !
* Digest it !
* IMPLEMENT IT !!!

[Joseph · Rating 4 out of 5]

Pure Peters. Optimistic. People-focused. Entertaining. A bit simplistic at times, but allows corporate leaders reading this book to focus on the essentials of the business before considering value-creating, strategic moves.

[Sasha Sproch · Rating 4 out of 5]

Tom Peters basically rants about the things he thinks leaders should do, and the whole message boils down to "Do crazy stuff, and find smart-and-strange people to do it with you." A fun read that inspired some introspection, but I'm not sold on all his strategies.

[Eduardo Barros · Rating 4 out of 5]

taller 99

[José Escamilla · Rating 4 out of 5]

Gran lectura, mucho que aprender de un guru como Tom Peters, un libro muy difícil de encontrar. Si lo encuentras es una gran opción. Por el estilo del libro se presta para cuestiones académicas de negocios. Si duda una opción valiosa para quienes gustan de la mercadotecnia, los negocios y el emprendimiento.

[Dieter Verlaeckt · Rating 5 out of 5]

Considering this book was written in 2003, it was absolutely visionary and ahead of it's time.
Sure some details played out differently, but the bulk of the material has become more relevant rather than less relevant over time.

[Nina · Rating 5 out of 5]

نوآوری، کار انسان‌های سرخورده است. آنانی که از حماقت‌های پیرامون خود به تنگ آمده‌اند

[Alexey Averyanov · Rating 5 out of 5]

очень эмоционально и очень толково

[Benno]

Just page thumbed the book mainly so far..
Gonna give it some serious attention this month

[Uwe Koehler · Rating 4 out of 5]

One of the most challenging books I ever read. Mind-blowing. I had to start reading it twice. Written 20 years ago, but still relevant.

[Jon · Rating 4 out of 5]

This is an outstanding business book in most places and an interesting read if you have a slight case of ADD. Peters is chaotic in his writing approach as this book has a number of chops as I like to call it, which is why he wrote a book entitled, "thriving on chaos". Another way of looking at this book with all of its pictures, graphs, slogans, sidebars, phrases and sayings is he is a manic. But that is the point here because business is going at warp speed and only going to get faster. This is the kind of book that you simply just don't sit down in one sitting to read, but rather you read in bits and chunks, fits and starts. A book that you go back to for reference without question. It was written in 2003 but a lot of what Peters says is certainly applicable now. Some of what is said is a "say what?", but many of the sections are spot on in my opinion. I particularly agreed with him in regards to women being a huge negleceted market for most companies and women as future leaders. His assessment on our primary education system and its flawed structure is a must-read as well as how corporations should focus more on talent more than anything else. Chock full of references to other authors indicates to me that his opinions are at least well researched and as a result he is deserving of his position as one of he world's most luminary and prominent business management consultants and pundits.

[Vladimir · Rating 4 out of 5]

Занимательная книга в которой автор определяет направления как индивидуального, так и корпоративного развития в мире капитала. Книга написана как руководство к будущим действиям, но уже сейчас существует множество примеров успеха подобных действий. Некоторые главы открывают много интересного на природу вещей в сегодняшней глобальной экономике и изменения последовавшие за ними, которые отражаются на микро уровне в жизни каждого обывателя.
Автор не скрывает своей предрасположенности к деланию громких провокационных заявлений, считает эту манеру залогом своего писательского (и финансового) успеха и практически во всех своих утверждениях сильно преувеличивает. Его можно отнести к деятелям популистического толка. однако при разумном и сдержанном подходе в этой книге можно найти много рационального и интересного не ударяясь в ересь.

[Daniel · Rating 5 out of 5]

Once again Tom Peters describes the business environment that awaits most organizations and individuals as they proceed into the future. The first few chapters are somewhat scary. Tom describes the end of the white collar world as we know it. He does move on to suggestions, strategies and a good kick in the ass for dealing with the future. As always Tom Peters is inspiring or threatening depending on your present position. The book is also rather groundbreaking in its presentation. There is much color, sidebars, anecdotes, statistics,and unusual format that are very stimulating.

[David · Rating 4 out of 5]

Good thought provoking book and he delivers it with passion. Peters challenges the reader to honestly look at their organizations (and themselves) to determine what needs to change. He discusses topics which need changes, such as, the ineffective marketing towards men when women are the majority with household purchases, the lack of diverse leadership opportunities in larger companies, and the importance of reforming education from a standardized testing of knowledge regurgitation to a testing of thinking for oneself.

[Leader Summaries · Rating 5 out of 5]

Desde Leader Summaries recomendamos la lectura del libro ¡Re-imagina!, de Tom Peters.
Las personas interesadas en las siguientes temáticas lo encontrarán práctico y útil: marketing y ventas, atraer y retener a los clientes.
En el siguiente enlace tienes el resumen del libro ¡Re-imagina!, Cómo conseguir la excelencia operativa en un mundo de cambios permanentes: ¡Re-imagina!

[Peep Laja · Rating 5 out of 5]

A book that will inspire (force!) you to make a dramatic difference by adding a huge amount of value. Its a collection of rants on several topics like management, professional service companies, women in business, leadership, sales, talent and so on.

Tom Peters has his own unique style, he is an aggressive revolutionary. I find him very provocative, right on the spot, smart, insightful and interesting. I think this is a MUST read for anyone interested in making a dramatic difference.

[KitCat · Rating 3 out of 5]

So, I got this book at an ASME leadership workshop about 9 months ago. I have been working my way through it a few pages at a time ever since. I understand that Mr. Peters was being new and innovative with his creative use of side bars, inner stories, and "footnotes" in every margin; but it really made this a difficult read. However, all that being said, the information was good and it is always nice to have someone pushing you to "shake things up" and "make things happen".

[Kristian Norling · Rating 5 out of 5]

WOW! The guru of business management is even more angry than me! The book is a reality check on how to run a business today. Packed with examples and advice. I like it a lot, confirmation bias people!

My only caveat is the textual design,for example the footnotes should be integrated better, but I guess the purpose of the design is to break "out-of-the-box" so it works as intended, Recommended.

[Angel · Rating 5 out of 5]

"It is the foremost task and responsibility of this generation to re-imagine our enterprises and institutions, public and private."
Get ready to set aside your old paradigms (at least for a moment!) and be introduced to some radical new ideas for how all our institutions (business, education, health care, etc)should function.

[Brian Dickinson · Rating 5 out of 5]

This book is full of inspiring ideas - new thinking that challenges the business world.

Tapping into this book whilst renewing the Do-little brand has given me energy and stimulated me to expand my thinking and to express the essence of our company in a much more positive way.

I'll tap in again on my next project.

[Dreinhardt · Rating 3 out of 5]

My business mentor recommended that I read a Tom Peters book, so I am. So far, I like his "don't follow the herd" philosophy, but I'm having trouble applying a lot of what he says to a business as small as mine. I believe he's made his living advising corporate America, and my business is 180-degrees from that.