Everything Is Changing: New Ways to Gain Loyal Clients and Customers Quickly

by John Lehman

Advocating a "zentrepreneurial" approach to practical sales and marketing, this succinct guide provides a framework for achieving business success without sacrificing personal fulfillment. An organic alternative, this program encourages professionals to abandon the manipulative "us versus them" mentality frequently associated with sales and marketing strategies, and instead begin to redefine traditional business roles by opening up the buying and decision-making processes, and establishing a genuine rapport with customers and clients. Six symbols an arrow, a circle, an evergreen, a hand mirror, a road map, and a triangle are set forth as the keys to developing these zentrepreneurial sales and marketing programs. Through a series of interactive exercises and tests, readers have the opportunity to gain an understanding of the concepts represented by these icons as well as to develop and actually employ their unique sales and marketing solutions.

144 pages, Paperback

First published March 30, 2005