Demand

by Karl Weber

Demand is a subject we are all familiar with, but few truly understand. This book will explain what it is, why is fails to happen so often and what the implications are, either way, for all of us
Demand is one of the few economic terms almost everyone knows. Demand drives supply. When demand rises, growth happens - jobs are created, the economy flourishes and society thrives. So goes the theory.
It sounds simple, yet almost no one really understands demand, including the business owners, company leaders and policy makers who try to stimulate and satisfy it. Aimed at a business and general non-fiction readership, DEMAND is a book which searches for clues as to where demand really comes from, and why, and how we might control it.

Genres: Business

384 pages, Paperback

First published November 10, 2011

About the author

Karl Weber, president of Karl Weber Literary, is a writer, editor, and book developer with over twenty-five years' experience in the book publishing industry. He is an expert in general-interest non-fiction publishing, specializing in topics from business and personal finance to politics, current affairs, history, autobiography, self-help, and personal development.

Weber's recent projects include the New York Times bestseller Creating a World Without Poverty, co-authored with Muhammad Yunus, winner of the 2006 Nobel Peace Prize (2008) and its sequel, Building Social Business (2010); the New York Times number one best seller What Happened: Inside the Bush White House and Washington's Culture of Deception by Scott McClellan (2008), which Weber edited; and two best-selling companion books to acclaimed documentary films, Food Inc. (2009) and Waiting for “Superman” (2010), both of which Weber edited.

Reviews

[Toby · Rating 4 out of 5]

This was a fascinating book and has shifted my thinking about human psychology and the modern economy. However, it was a bit of a slog to get through, possibly because of the density of new ideas contained in the book.

[Veronica · Rating 3 out of 5]

Karl and Adrian put a great presentation on these business cases. I am very impressed by how Netflix, and Zipcars evolved over the decades. Yet, the summary is a bit disappointing and redundant.