Copy received courtesy of NetGalley
When I was small in the fifties, cars were big bulky things with rocket fins, a look so startlingly different from the occasional Model Ts and Model A’s still seen on the road that the latter seemed unimaginably ancient to me.
But those cars were barely forty years old at that time, relics of a time when the landscape, ecology, and approaches to manufacturing were utterly different. By comparison, when I look back forty years now, I only see one change: the energy crisis caused the big, smoke-spewing gas-guzzling V-8s to be replaced by smaller, more fuel-efficient cars. (Then there was the 55 mph freeway experiment.)
Anyway, gone is my elder generation whose stories about the advent of cars (and radio and TV) I grew up with, having taken in as truth the stories put about by enterprising car inventors, such as Henry Ford being the inventor of mass production, and Henry Ford, friend of the working man. My staunchly Republican father, who had loathed and distrusted big business, would only own Ford cars because of his respect for Ford, whose self-generated PR, I learned from this book, Dad had grown up hearing during the 1920s.
In an engaging, humor-veined narrative, Goldstone brings to life the men (and the few women) who were involved in the development of the idea of a horseless carriage, its invention, and its manufacture. He structures the story around George Seldon, one of the early American innovators, his patent, and the subsequent nearly-twenty-year lawsuit over the protection of that patent instigated by Henry Ford, moving backwards and forwards in time, and from Europe to North America, in order to build a picture of the invention of the automobile.
It’s apparent from this book that, like the development of artillery, boys have always been fascinated with loud, smelly, dirty, and dangerous. Those early autos were all four, their utility questionable, especially over the rutted, meandering, narrow roads connecting the world 120 years ago.
With excellent citations and a satisfying reliance on period newspapers, letters, diaries, and accounts, Goldstone builds his picture, taking time to illustrate for the modern reader how different thinking was at that time, so that we can appreciate the innovation at each step.
For example, you would assume that the development of the road we recognize now as a highway would go hand in hand with the invention of the auto, but not so. Those early cars (including race cars, which took a horrible toll not only on drivers but passengers, spectators, and innocent animals by the score) juddered over disastrous terrain; it wasn’t until a very rich mogul who liked his horseless carriages got angry that his proposed race was turned down by local authorities said, basically, fine, I’ll make my own carriageway and it will be fenced in, and limited just to cars. Some of his impetus was no doubt provided by the many tickets he was given for ignoring the local six mph speed limit, and the law stating that all horses and pedestrians had the right-of-way.
Goldstone takes the time to provide background on the inventors and those who partnered with them in various ways, including the investors, many of them rich and crooked moguls who were basically pirates without the cool ships and swashbuckling clothes. Throughout the narrative he carefully examines, and dismantles, the reinvention of himself that Henry Ford propagated from his earliest days.
It’s a colorful, immensely readable account that should please anyone with any curiosity about one of the major cultural changes of the past century of change.