Renegade Lawyer Marketing: How Today's Solo and Small-Firm Lawyers Survive and Thrive in a World of Marketing Vultures, 800-Pound Gorillas, and LegalZoom

by Ben Glass

America's solo and small firm attorneys are under siege. In every town there is at least one 800 pound gorilla that can massively outspend them, and there are marketing vultures galore just waiting to sell them the next purple pill to solve their marketing woes. If that isn't enough, venture capitalists are pouring hundreds of millions of dollars into companies like LegalZoom, NextGenJustice, and Legal Docs by Me to compete with these small law firms.

Because good marketing education for lawyers is hard to come by (and frowned upon by many in the profession), solo and small firm lawyers often find themselves crushed by the uncertainty of not knowing where the next client will come from, and the disappointment on the home front that comes from inconsistent cash flow.



Even in this climate there are solo and small firms around the country thriving with renegade marketing that doesn't break the bank. This book reveals the secrets that these firms are using to get noticed in a very crowded market and to establish themselves as wise man or woman at the top of the mountain to a very skeptical public. These lawyers are using advertising that restores pride and dignity to the profession.



The paperback version of this book comes with a free marketing interview with the author on CD. Both the paperback and electronic version have information as to where the information on the CD can be downloaded.

176 pages, Kindle Edition

First published August 27, 2015

Reviews

[Mark Blane]

Ben Glass does a terrific job in explaining lawyer marketing. I came to know about Ben Glass's philosophy over 10 years ago with his Great Legal Marketing seminars in Virginia. This book captures elements of his marketing philosophy which stands on uniqueness and authenticity in order to market legal skills and talent to the public. He abides by information based marketing which is what I equate to "empowerment marketing" because you empower the public with information first, so they can make an informed decision on their own. No pressure or hype is ever needed because you are giving them information for them to be empowered. It is a great way to market any business, not just for lawyers. This book is a great primer if you want more insight in how to do it, and why to do it.

[Byron Balcom]

Awesome Marketing Book

I really enjoyed reading this book from start to finish. The tips on marketing were amazing. In some ways the title does not do it justice. Many of Ben’s ideas are revolutionary to the old ways of doing business in the legal profession. Lawyers need to understand the old way does not work. Ben has given here A guide to effectively change your mindset on how to conduct business. Highly recommend .

[Earl]

Managed to pull out a couple of ideas and some language for a advert.

[B-luc]

Good Marketing Book. I got a lot out of it.