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The Seven Laws of Guaranteed Growth: BITSING: The World's First Business Management Model That Guarantees Success

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This book provides valuable insights for CEOs, as well as financial, commercial, and marketing directors/managers, business owners, startups, and students.

Businesses are on the lookout for the one methodology that singlehandedly helps to achieve their goals, and definitively address issues such as “what needs to done” and “which activities to avoid”. With BITSING, a scientifically proven methodology, one is able to predict results by using facts in order to be 100% certain of achieving goals. This book enables factual insight into (positive) financial returns, in advance of executing strategies accordingly. BITSING can be applied by the biggest multinational to the smallest startup.

The 7 laws in this book guide you through the process of improving your business strategy. With chapters like How to be Unbeatable, Realise Effective Campaigns, and Ensure That You Reach Your Goals, the author explains how this methodology works and how to implement it in your own business. By using examples, illustrations, and insights, this book provides multiple entry points for readers who want to execute the BITSING strategy accordingly.

As a result of working closely with several universities, the methodology is scientifically validated, in addition to its proven performance within numerous organisations and businesses. Shell International, Hewlett Packard EMEA, and Jamie Oliver’s Fifteen are amongst those that have benefited from this method, by using it to meet targets time and time again. Some have experienced exponential growth and reached the magic level of 300%.

This book offers advice, tools, and direction in what is required in your organisation to achieve goals. The methodology increases efficiency without sacrificing jobs, and has even helped to stimulate employment, including recruiting top talent. BITSING has also boosted employee performance, changed stakeholder behaviour, and optimised work-life balance.

156 pages, Paperback

Published May 16, 2017

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Displaying 1 - 2 of 2 reviews
1 review
May 23, 2017
First off. A disclosure, that my review is a bit biased as I've worked with Frans DeGroot using his Bitsing Methodology and I'm very familiar with a lot of what this book covers.

Notwithstanding that, this is a book for anyone in the C-Suite, particularly the CEO and CFO who wants to see measurable and predictable growth in their revenues and profits.

The book is well written and with a foreword by a leading Dutch Academic Prof.Jac Vennix, who has run the academics rule over Bitsing, it adds the sort of gravitas that we expect from a book that offers significant insights into how organisations can grow.

As an easy read it highlights the steps that any organisation and its leadership team can follow. Using the Seven Principles and 6 key Bitsing Metrics, which in themselves will be familiar to many people, these metrics provide a common language which encourages company wide involvement in setting and agreeing the most important principle in the book and that is the first one, the Continuity Goal. Focussing on this Continuity Goal, reduces the friction within the various business functions and gives them all a common goal, that will determine the future viability of the organisation.

While Frans highlights the importance on why the leadership needs to focus on the quantitative side of the business, what he call the Financial Facts, he raises the importance of the qualitative side, with his chapter on the Not-to-Copy Message.

This Not-to-Copy Message or what is often called the Golden Egg is an easy to follow process and in many aspects reflects the DNA of the business and it's brand(s). The final outcome of this Not-to-Copy Message reminded me on the book Powerlines, by Steve Cone, who notes "when a company has a solid line that reinforces it's brand promise, it's criminal to keep it concealed".

As I mentioned above this book is not just about which functions should take responsibility for growth but about removing silo thinking in the business and a growth focussed CEO and C-Suite will see how this can lead to commitment to execute the tactics and accountability for the revenue growth and profits.

For me the key learnings in the book are that the organisation needs to have a:
1) Continuity Goal
2) Focus on the Financial Facts
3) Know your Not-to-Copy message
4) Execute
Profile Image for Hans De Keijzer.
6 reviews
August 31, 2017
None of the individual tips and rules are really ground-breaking but the combination and focus on measurement through achieved turnover make the Bitsing method a hugely powerful tool.

Absolutely recommend!
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