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144 pages, Paperback
First published February 10, 2016
pretension is about over-reaching what you're capable of, taking the risk that you might fall flat on your face. without people stretching themselves and—self-consciously or otherwise—risking failure, most of the major works of art, music, literature, cinema, dance, philosophy, science, clothing, design, architecture, engineering, horticulture, and cuisine that we cherish would simply not exist. new discoveries would not be made, or—like many great innovations—accidentally stumbled across. it is the engine oil of culture, every creative motor needs it in order to keep running and not seize up and corrode with complacency.new york-based british writer and frieze magazine co-editor dan fox's treatise on pretentiousness, aptly titled pretentiousness: why it matters, seeks to reframe the word's context and application, going so far as to argue that pretentiousness should perhaps be celebrated and encouraged as it often spurs creative advances. essayistic and a touch academic, fox's book offers a refreshing perspective, as well as a background on the word's origin and its application over time. encompassing theater, art, film, and music for the most part, pretentiousness delves into long-held pejorative connotations, finding their basis in fear, classism, and arrogance. fox articulates his reasonings well, lobbying for a new understanding that frees others to create, explore differences, and take risks. in all, pretentiousness is an interesting work on an almost universally (and unjustly) maligned notion used almost exclusively to upbraid or bring down.
being pretentious is rarely harmful to anyone. accusing others of it is. you can use the word "pretentious" as a weapon with which to bludgeon other people's creative efforts, but in shutting them down the accusation will shatter in your hand and out will bleed your own insecurities, prejudices and unquestioned assumptions. and that is why pretentiousness matters. it is a false note of objective judgment and when it rings we can hear what society values in culture, hear how we perceive our individual selves. pretentiousness matters because of what it teaches us about the creative process. try it: try holding pretension up to the light. turn it and observe where the light and shade falls.
Yes, society should be fair, yes, society should give everyone a chance, it should be more equal, but it’s not true of the culture. The culture is not the society. We have way too much democracy in the culture and way too little in the society. But in order to make these judgments, you have to agree or believe that some things are better than others.