The Brand Mapping Strategy: Design, Build, and Accelerate Your Brand

by Karen Leland, حمید سعیدی (Translator), شهرزاد چیت‌ساز (Translator)

If You Don’t Define Your Brand, Someone Else Will Define It for You
Your small business is a brand. You as a business person are a brand! Imagine using a time-tested,strategic method to build your brandwith best practices for online marketing and more! Brand and marketing strategist Karen Tiber Leland helps entrepreneurs, business owners, CEOs, and executives create a brand by design instead of default, gain greater influence in their industries and companies, and become thought leaders in their fields.
The Brand Mapping Strategy uses proven strategies, best practices and anecdotes from real life brand-building successes to give readers the tools they need to design, build, and accelerate a successful brand. Readers will be able

Genres: Business, Nonfiction, Design

178 pages, Paperback

First published June 7, 2016

Reviews

[Kathy Heare Watts · Rating 5 out of 5]

A business guide for branding and marketing strategies.

I won a copy of this book during a Goodreads giveaway. I am under no obligation to leave a review or rating and do so voluntarily. So that others may also enjoy this book, I am paying it forward by donating it to my local library.

[Manan Younas · Rating 4 out of 5]

Good book on personal branding

Good book on personal branding. Actionable advice. The book focuses on personal branding and has actionable advice.

Its a good resource to get started if you want to know more about your personal brand.

[RN · Rating 4 out of 5]

Key learnings from the book are more about how to build a personal brand, if not a product or corporate brand in the social media era. People sometimes don't realize that they themselves are a (valuable) brand. I guess that's why I didn't apply any marketing or brand management methodology into personal brand building because I didn’t notice how a strong personal brand supports an all-around development at work and in life. The book provides a good shift of angle. "From the lucky few to the persistent many" (I should say the persistent “few”) - the statement is particularly impressive.

[Elvira Tsvetanova · Rating 4 out of 5]

Very pleasant and useful guided journey into personal branding. Was very entertaining to do the exercises.

[Darren · Rating 5 out of 5]

This is a relatively simple guide to help undertake a task that might not be as simple or clear as you may imagine, namely identifying, mapping and shaping your company’s brand.

Here the author mixes together a range of practical advice, industry best practice and experience to help business owners proactively create their brand, rather than haphazardly accept whatever tends to turn up through the course of regular operations. Clearly the best results may be achieved by starting from the beginning and mapping out a brand strategy, although there is scope for existing brands to be strengthened and slightly modified if necessary by taking elements of the advice. It leads to a clear, easy-to-understand yet powerful range of guidance.

Whilst the book is aimed clearly at senior executives, it still may be instructive for other employees to take at least a look and pick out some of the information on offer. It can enhance their existing knowledge and understanding of a key business element in general and the company’s eventual brand in particular. If you let it, the book will be a lot more than what it promises on its cover!

It is a thoughtful, considered read that deserves at least one sequential consultation, even though you will inevitably be visiting it frequently as you work on your brand. It also encourages additional reading and external research – the world is literally your oyster. The price point for this book, when you consider what you get, is amazing too. A book, in other words, that should be strongly considered.

Autamme.com

[Brenda · Rating 5 out of 5]

What a great book when we considering the materialistic and globalised culture and climate that we currently live in, it really is an eyeopener . I graduated with a BSc Hons in Business and Marketing and I am now studying towards my MBA (MSc) therefore I really liked delving into the whole strategic marketing and branding world and reading about it from angle of inside some of the large power companies. The book tells exactly what it like to have an authentic brand (Apple springs to mind). I highly recommend this book, really enjoyable read and well written by Karen Leland. Thanks to NetGalley and Entrepreneur Media Inc. for allowing me the opportunity to have an ARC - it is really helpful with my MBA, studies.

[Alex De La Fuente · Rating 5 out of 5]

Great book to start sturcturing your brand. It explains how you need to position it and how to build a personal brand that matches with your company´s brand.