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The Observation Engine: Take the Guesswork Out of Marketing
“The Observation Engine is a very wise investment if you’re struggling with how to get inside the heads and, more importantly, put yourself in the shoes of the people you’re trying to reach. This is an excellent methodology."
-- Brian Clark, founder of Copyblogger & Rainmaker Digital
(on the Unemployable podcast)
Ever feel like marketing, sales, and even product development is a guessing game? You work so hard on a new idea with the fear of flopping always on your mind.
In today's Social Era, there's no reason to leave marketing, sales, and product development to chance. You have access to a massive wealth of information about the people you're creating for that allows you to craft products that sell easily and marketing strategies that truly resonate.
It's time for a resonance revolution in your business and The Observation Engine will help you spark it. An Observation Engine is a purposeful cycle of listening, examination, and response that turns simple observations into powerful information that fuels your business’s product development, marketing, and sales.
Through the kind of collaborative and systematic processes involved in an Observation Engine, you can all but eliminate the guesswork in how you bring a new idea to the people who need it most. You’ll spend less time in development, less money on marketing, and less heartache on the sales process.
-- Brian Clark, founder of Copyblogger & Rainmaker Digital
(on the Unemployable podcast)
Ever feel like marketing, sales, and even product development is a guessing game? You work so hard on a new idea with the fear of flopping always on your mind.
In today's Social Era, there's no reason to leave marketing, sales, and product development to chance. You have access to a massive wealth of information about the people you're creating for that allows you to craft products that sell easily and marketing strategies that truly resonate.
It's time for a resonance revolution in your business and The Observation Engine will help you spark it. An Observation Engine is a purposeful cycle of listening, examination, and response that turns simple observations into powerful information that fuels your business’s product development, marketing, and sales.
Through the kind of collaborative and systematic processes involved in an Observation Engine, you can all but eliminate the guesswork in how you bring a new idea to the people who need it most. You’ll spend less time in development, less money on marketing, and less heartache on the sales process.
58 pages, Kindle Edition
First published September 1, 2015
1 person is currently reading
28 people want to read
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Displaying 1 - 3 of 3 reviews
January 26, 2018
If you read only one business book this year...make it this one.
Tara Gentile's style is unique and powerful. If you're looking to develop a new product or increase revenue from existing products then get ready to learn the missing piece that's right under your nose.
Tara Gentile's style is unique and powerful. If you're looking to develop a new product or increase revenue from existing products then get ready to learn the missing piece that's right under your nose.
December 10, 2017
Sound business advice
February 5, 2016
Observation Engine was an excellent resource. I've been working on my program idea and struggle to connect with the right people, with Tara's System I'm excited to get connected with the right people without it being a struggle, forced or faked.
Displaying 1 - 3 of 3 reviews