On Selling

by Mark H. McCormack

The bestselling author of What They Don't Teach You at Harvard Business School now focuses on key disciplines and shares his philosophy on selling. Written in his trademark candid, anedcotal style, On Selling expands upong the three basic tenets of salesmanship--how to identify the customer, how to reach the customer, and how to persaude the customer to buy--and guide readers through the steps which every salesperson must master.

Genres: Business, Nonfiction

288 pages, Paperback

First published June 20, 1996

Reviews

[Karena · Rating 3 out of 5]

I was interested in this audio book because McCormack was the founder of the sports management company IMG. I thought he had many valuable insights in selling to corporate clients, and I highly recommend this for those who work in corporate sales. For my purposes, I did not learn a lot about McCormack or IMG per se. I think I would have enjoyed a biography more.