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The New McCall's Cookbook
edited by Mary Eckley, 1973 1st ptg,Random Hse,VG in VG cvrs
624 pages, Hardcover
First published January 1, 1963
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About the author
McCall's
387 books1 followerIn 1870, Scottish immigrant to the United States of America, James McCall began designing and printing his own line of sewing patterns. As a means of advertising his patterns, McCall founded a four-page fashion journal entitled The Queen: Illustrating McCall's Bazaar Glove-Fitting Patterns.
When McCall died in 1884, his widow became president of McCall Company, and hired Mrs. George Bladsworth as magazine editor. Mrs. Bladsworth held the position until 1891. Though still mainly a vehicle to sell McCall's sewing patterns, The Queen began to publish homemaking and handiwork information, and by 1890 had expanded to 12 pages. In 1891, the magazine's name became The Queen of Fashion, and the cost for a year's subscription was 30 cents.
In 1893, James Henry Ottley took over the McCall Company. He increased the subscription price to 50 cents a year, increased the number of pages to between 16 and 30 per issue, and began to publish articles on children's issues, health, beauty, and foreign travel. In order to reflect the magazine's expanded range of topics, the name was changed to McCall's Magazine—The Queen of Fashion in 1897. In time, the name would be shortened to McCall's.
Despite the name changes, for many years information on McCall's patterns filled an average of 20 percent of the magazine's pages.
When McCall died in 1884, his widow became president of McCall Company, and hired Mrs. George Bladsworth as magazine editor. Mrs. Bladsworth held the position until 1891. Though still mainly a vehicle to sell McCall's sewing patterns, The Queen began to publish homemaking and handiwork information, and by 1890 had expanded to 12 pages. In 1891, the magazine's name became The Queen of Fashion, and the cost for a year's subscription was 30 cents.
In 1893, James Henry Ottley took over the McCall Company. He increased the subscription price to 50 cents a year, increased the number of pages to between 16 and 30 per issue, and began to publish articles on children's issues, health, beauty, and foreign travel. In order to reflect the magazine's expanded range of topics, the name was changed to McCall's Magazine—The Queen of Fashion in 1897. In time, the name would be shortened to McCall's.
Despite the name changes, for many years information on McCall's patterns filled an average of 20 percent of the magazine's pages.
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Displaying 1 - 2 of 2 reviews
September 22, 2013
This book is indispensable in your kitchen. My mother gave me this book for a wedding shower present and I have used it continuously for the last 34 years. There are no errors in the book, the foods all turn out delicious. I wish there were more illustrations, but the ones in there are excellent. I also have a separate older McCall's Cookie book and Salad book, which Mom gave me, that are soft cover and falling apart. I haven't used the salad book much but the cookies are fantastic. McCall's must have had a heck of a test kitchen for everything turns out perfect.
June 25, 2015
For some reason I consider this my 'Fancy Cookbook'
Displaying 1 - 2 of 2 reviews