The Idea in You: How to Find It, Build It, and Change Your Life

by Martin Amor, Alex Pellew

Take your passion and make it happen with The Idea In You by Martin Amor and Alex PellewDo you have an idea in you? A hobby, a project, a product ... something that could change your life?The Idea in You is a bulletproof system for finding the right idea and shaping it in to a success - on your own terms.With advice from the people behind the likes of Pizza Pilgrims, Parkrun and Decoded, The Idea in You will show you what to expect, how to think and what to do when launching your own venture.Making your idea happen is possible - and it will be one of the most inspiring and energizing experiences of your life.What are you waiting for?'A wonderfully inspirational book that will help unleash your ideas on the world' Michael Acton Smith, creator of Moshi Monsters'Every great business starts with an idea . . . this book will help you find yours' Richard Reed, co-founder Innocent Drinks'It seems to me that many could-be creators simply lack support in their lives, someone genuine who listens to their ideas and pushes boundaries to make it all seem possible. Alex and Martin must recognize this, too, because their book is a generous offer of encouragement and spirit, a drum beat that stirred my creative confidence' Zach Klein, co-founder of Vimeo

Genres: Business, Nonfiction, Personal Development, Self Help, Writing

242 pages, Kindle Edition

First published September 3, 2015

Reviews

[Martin · Rating 3 out of 5]

3.5*, review to come
edit: nüüd tuleb arvustus või midagi sellesarnast vähemalt

Igatahes eeem, huvitav teos selles suhtes. Teose sisu on põhimõtteliselt üles ehitaud oma kire leidmisele ja selle sütitamisele, nagu ka pealkirja järgi arvata võiks how to find it, build it and change your life.
Autor toob palju näiteid edulugude kohta– ideed, mis õnnestusid vaatamata takistustele. Kuid neid mainitakse vaid möödaminnes: neid ei lahata ega analüüsita täpsemalt.
Ma arvan, et see teos on hea hüppelaud ettevõtlusesse, kuid seda rohkem motivatsiooni? tekitamiseks. Ehk teisisõnu sisu on rohkem selline "you can do it" ja "never give up" jms kinnitamine kuivõrd "tee seda ja seda sellepärast et nii on efektiivsem või lähene sellele nii ja nii". Kuigi äris puudub ühene lahendus, ootasin rohkem sellist eeeeeee how to execute on your idea type thing. Samas alustasin lugemist sellise fikseeritud raamistikuga, nii et vahest käis sisu seetõttu veidi vastukarva. Aga jällegi, soovitan tegelikult, kui Sul on huvi hakata ettevõtlusega tegelema.
PS! Autori koostatud online repository(?) tundub päris nutine värk, ise pole süvenenud, aga olen head kuulnud.

[Dr. Dima · Rating 3 out of 5]

This is a motivational type of book that inspires readers to find an idea for a product, project, or business and build it by promoting positive thinking and getting over doubts, fear of failure, and lack of confidence.⁣
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In 11 chapters, the book goes through topics such as: brain maps; finding your idea; the difference between ideas, thoughts, and goals; how to turn thoughts into ideas; the relationship between ideas and concepts; the elements of a concept; how to be a "maker"; starting and working on "version zero" of your idea; how to be "resourceful"; stages of learning; the importance of practice; "growth" vs "fixed mindset; the idea's "why"; "iconic actions" (such as where you work, how you structure your business, who you hire, etc); how to build resilience; and the economy of favours. The last section of the book provides a comprehensive list of resources for learning new skills, building the idea, marketing, getting investment, making prototypes, social media, finding experts, etc.⁣
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The book contains a lot of inspiring quotes and "creator stories" that provide the experiences of people who have turned their ideas into businesses. The authors provide some simple practical tools and techniques to get started and build your idea. There's great emphasis on the call for "doing it now" with several "Do it Now" boxes in each chapter.⁣
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The book is straightforward, easy to read, and provides simple steps to find an idea, develop it, and build it. But, in my opinion, it oversimplifies the process, lacks depth, and is over-motivational and repetitive in its writing style. There’s nothing novel in the book, but I'd recommend it if you have no prior business knowledge or experience and want to learn some basic concepts with a lot of encouragement and inspiring stories that will help you adopt a positive mindset. ⁣

[Börkur Sigurbjörnsson · Rating 4 out of 5]

The Idea in You is a nice inspiration for turning your ideas into business. It gives guidance about how to think about your ideas as well as practical tips on how to turn them into a success. Whether their advise works, I don't know. I have not tried.

[Muhamed · Rating 5 out of 5]

It's a great book that gives you all the information you need from the first stage of having an idea (how to even form ideas) to the last stage of implementing it. Absolutely loved it and learnt more than I expected. Great tips throughout.

[Rodney Royden · Rating 2 out of 5]

I was disappointed.

Pros(e)
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Easy and simple to read

Cons
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- not worth reading (more sizzle than steak)
- reads like an advertising brochure for various services

Better resources to read on the internet, and I would recommend 'the lean startup' for someone new to this field.

[Marwa]

Will definitely come back to it when I need inspiration, especially for the ‘creator’s black book’ part of the book.

[Caroline · Rating 5 out of 5]

Pretty much my life manual now.

[Tracy · Rating 4 out of 5]

I began reading this book at a time where I felt I was carrying a fresh idea that I wanted to explore further. Much of this book, especially the early chapters, spoke fittingly to what I was thinking an experiencing, both the excitement and trepadation at the possibility of following through with an idea. I love that the writers challenge the reader to not just hone in on one specific idea but to continue throughout life with an attitude of creativity and desiring insight. Rcord ideas down, even if they never materialise, they keep the creative spark alive. I also love the values behind the book, to be one that creates not first for profit but for impact and utility, which should lead to monetary profit. I also loved the idea of dreaming with all 5 senses, something I had never practiced when reading this book. The stories throughout the book were also encouraging and relevant. For me, this book felt relevant and timely to my stage.

[Stacey Spruels · Rating 4 out of 5]

Is a brilliant book to inspire and motivate you to act on a dream goal. Mainly aimed at starting a business and some fabulous examples of how current entrepreneurs have succeeded. I did enjoy this and aspects of the book I will use, but entrepreneurs and millennials would probably find the book more beneficial.

[Grace Grossmann · Rating 5 out of 5]

If you have a creative passion or business plan in mind, read this! It is an empowering book that brings your idea to life and lets you fight the fear with faith by exploring other successful companies and where they started. My biggest lesson from this is to fail and get up again - you are only human. Thank you so much for all the resources provided too!

[Yemi Awoyemi · Rating 3 out of 5]

Provided a meaningful definition around what it means to have an idea.

The book could have been shorter though as it became more of a list of resources to get you off the ground which should have been added to the appendix section.

[Meg · Rating 5 out of 5]

Loved its positive " you can do it and believe in yourself approach" a terrific handbook for the starters in this field.

[Renata · Rating 4 out of 5]

Very accurate and very enthusiastic. I liked the fact they give a lot of practical example, introducing real life “creators”’ stories.

[Lucy Mitchell · Rating 5 out of 5]

If you have an idea for a business and want to hothouse your thinking, this book is for you! You will see progress on your idea after reading this.

[Emily Rowan · Rating 3 out of 5]

Some good takeaways but not particularly ground-breaking. Good resources list in the back

[John Stepper · Rating 4 out of 5]

Hits all the right notes for turning an idea I to a business. Practical, balanced, and full of examples almost anyone can relate to.

[Jackie Berke · Rating 3 out of 5]

Good for retail & online....not so much for services. Not really a coaching book but did have useful items

[Madalina Dan · Rating 5 out of 5]

A great book for everyone who wants to get their idea started. Practical exercise and stories full of wisdom. Highly recommend! 💖🤗

[Anders Hansen · Rating 5 out of 5]

Very inspiring and full of great resources and practical tips and information

[Liona Davies · Rating 4 out of 5]

Great read, lots of real life stories and very motivating.

[Laurence · Rating 4 out of 5]

Nice and inspirational, some solid tips to get going with your idea or new business, but a stark reminder you have to put in the hard work!

[William · Rating 4 out of 5]

Really good book if you need some idea on where to start in business, specially in the UK. Lots of references. Easy to read, I personally love the cover (I know.. superficial).

[Steve Beale · Rating 4 out of 5]

Some nice points

[Nadya Zdravkova · Rating 4 out of 5]

Very insightful, straightforward and well organised guide. It's useful and full of relevant examples, so you would find it inspiring even if you already know many of the tricks and tips in it. You won't regret having it even if it's just for the collection of resources at the end.

[Dan Morris-adams · Rating 5 out of 5]

This is one of the few books of this genre that I have actually managed to complete!

It has lots of actionable advice, loads of useful, relatable examples and is written in a easy-to-read way.

I'm in the process of working on an idea of my own and this book has been a genuine inspiration.

[Firdaus · Rating 4 out of 5]

This book has a fraction body-experience exercise.

[Melanie Williams · Rating 4 out of 5]

Very motivational

[Niroshehaa Ragunathan · Rating 5 out of 5]

Loved this book! I've been working through it for a while now, almost like a workbook. Definitely what I needed when thinking about making a dramatic change to my life!