The New Manager's Guide and Mentor. The Harvard Business Essentials series provides comprehensive advice, personal coaching, background information, and guidance on the most relevant topics in business. Drawing on rich content from Harvard Business School Publishing and other sources, these concise guides are carefully crafted to provide a highly practical resource for readers with all levels of experience and will prove especially valuable for the new manager. To assure quality and accuracy, a specialized content adviser from a world-class business school closely reviews each volume. Whether you are a new manager seeking to expand your skills or a seasoned professional looking to broaden your knowledge base, these solution-oriented books put reliable answers at your fingertips.
Richard Luecke (b. 1943) is an American business writer and editor, and has authored numerous books on business and management including Entrepreneur's Toolkit (2004) and The Busy Manager's Guide to Delegation (2009). He also plays acoustic guitar in the Celtic folk group O'Carolan Etcetera. Luecke holds a BA from Shimer College, and an MBA from the University of St. Thomas. (from Shimer College Wiki)
one Course Outline : 1. Entrepreneurship as a Discipline 2. Qualities of an Entrepreneur 3. Components of Entrepreneurship ¾ Intellectual ¾ Emotional 4. Concepts of Entrepreneurship Risk-taking Stages of interventions 5. Passion in Entrepreneurship 6. Creating Unique Value Proposition as an Entrepreneur 7. Matching Product with Target Market 8. Entrepreneurship for Midwives 9. Creating Kaizen Spirit as a Midwife Entrepreneur 10.Moving from Midwife Practitioner to Midwife Entrepreneur
This entire review has been hidden because of spoilers.
I bought this book to prepare for an innovation entrepreneurship competition so as to learn how to write a business model. But writing a business model is only a part of this book's scheme. As a whole, it gives a complete view of what entrepreneurship is, how to launch a profitable, innovative business. It is much practical than being a theoretical framework of the new-business making profession.
This book was written as a part of a series of business books by Harvard Business Press. To understand business as a whole, it may not be enough, definitely we need to understand the categories and parts of business making, not just its ramifications. But as for the topic "entrepreneurship", to a young learner like me, it is a very friendly book and deceptively a master=piece!