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Designing Best-in-Class Loyalty Programs – Getting the Benefits Right
Possibly the most important aspect of a loyalty program is its benefits. Be it
lack of vision, lack of creativity, or plain old laziness, many companies take
the easy way out and offer cookie-cutter benefits through their loyalty programs.
The ones that are best-in-class don’t, offering benefits that not only succeed
in satisfying the customer, but in changing the company’s bottom line…
lack of vision, lack of creativity, or plain old laziness, many companies take
the easy way out and offer cookie-cutter benefits through their loyalty programs.
The ones that are best-in-class don’t, offering benefits that not only succeed
in satisfying the customer, but in changing the company’s bottom line…
9 pages, Kindle Edition
First published November 18, 2014
2 people want to read
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