The Secret Life of Logos: Behind the Design of 80 Great Logos

by Leslie Cabarga

In their own words, 75 top-flight designers tell you how they make outstanding logos and what it took to achieve the 160 final identities shown in this book. You'll learn the secrets behind each of these logos as they develop from roughs to finals!

You'll thrill to the sight of over 700 never-before-seen sketches, roughs, preliminary comps and napkin doodles.

You'll marvel as 70 designers turn their rough first attempts into gorgeous final logos!

You won't believe your eyes as 160 sizzling-hot logos are slowly baked to golden-brown perfection!

Never before The thrills, the chills, the tears and the jeers behind the high-stakes world of professional logo design.

192 pages, Hardcover

First published January 1, 2007

About the author

Zavier Leslie Cabarga, popularly known as Leslie Cabarga, is an American author, illustrator, cartoonist, animator, font designer, and publication designer. A participant in the underground comix movement in the early 1970s, he has since gone on to write and/or edit over 40 books. His art style evokes images from the 1920s and 1930s, and over the years Cabarga has created many products associated with Betty Boop. His book The Fleischer Story in the Golden Age of Animation, originally published in 1976, has become the authoritative history of the Fleischer Studios.

Reviews

[Mark · Rating 3 out of 5]

The writing was cheesy but I loved the actual interviews with designers.