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100 More Things Every Designer Needs to Know About People
Thousands of designers, marketers, and product managers have come to rely on Susan Weinschenk's original 100 Things Every Designer Needs To Know About People as a "go-to book" for practical advice on how to use the latest findings in psychology and neuroscience to directly inform and improve their designs, brands, and products. Research hasn't stopped since the book was written, and new design challenges have emerged.
Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
Weinschenk's new book, 100 MORE Things Every Designer Needs To Know About People applies the latest research in psychology, neuroscience, brain research, and social psychology to the design of technology products, including websites, apps, wearables, and artificial intelligence. Weinschenk combines real science and research citations with practical examples to make her 100 MORE Things engaging, persuasive, easy to read, accessible, and useful. 100 MORE Things Every Designer Needs to Know About People is not just another "design guidelines" book because it explains the WHY behind the guidelines, providing concrete examples and prescriptions that can be easily and instantly applied.
276 pages, Paperback
First published September 1, 2015
77 people are currently reading
1143 people want to read
About the author
Susan M. Weinschenk
33 books169 followersSusan Weinschenk has a Ph.D. in Psychology and over 30 years of experience as a behavioral psychologist. She applies neuroscience to predict, understand, and explain what motivates people and how to get people to take action.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.
Dr. Weinschenk is the author of several books, including How To Get People To Do Stuff, 100 Things Every Presenter Needs To Know About People, 100 Things Every Designer Needs To Know About People, and Neuro Web Design: What makes them click? She is the founder of the Weinschenk Institute. She teaches, speaks, mentors, and consults with Fortune 1000 companies, start-ups, non-profit agencies, and educational institutions, and writes a popular blog: www.theteamw.com/blog, and the “Brain Wise: Work better, work smarter” blog for Psychology Today.
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Displaying 1 - 22 of 22 reviews
June 15, 2017
I found this book (100 More Things) to be inferior to the original (100 Things).
Some of the studies referenced gave me some ideas for designing, but many of the 100 "things" seemed to have been added just to get to 100. For example, there's a section of how demographics impact design that just pulls out seemingly random datapoints from recent Pew surveys. Although the introduction makes the claim that there have been so many studies since the first book that a second book was necessary, many of the "things" in the second half of this book don't appear to be based in recent research. For example, it's not new information that old people's eyes become presbyopic (thing 78), a list of devices that monitor health is hardly something that can be turned into a design principle (thing 94), and Weinschenk states that the theory of cognitive dissonance was formulated in 1957 without citing any more recent developments (thing 64).
The first half of the book seemed much better grounded in research. The design principles derived from this research didn't seem as much of a stretch. Two ideas I found interesting were:
•using images in the periphery of a webpage to give context of what the page is about while keeping high-resolution information such as text in the page's center (thing 4)
•avoiding images looking directly at people when you're trying to convince them of something (thing 8).
Some of the studies referenced gave me some ideas for designing, but many of the 100 "things" seemed to have been added just to get to 100. For example, there's a section of how demographics impact design that just pulls out seemingly random datapoints from recent Pew surveys. Although the introduction makes the claim that there have been so many studies since the first book that a second book was necessary, many of the "things" in the second half of this book don't appear to be based in recent research. For example, it's not new information that old people's eyes become presbyopic (thing 78), a list of devices that monitor health is hardly something that can be turned into a design principle (thing 94), and Weinschenk states that the theory of cognitive dissonance was formulated in 1957 without citing any more recent developments (thing 64).
The first half of the book seemed much better grounded in research. The design principles derived from this research didn't seem as much of a stretch. Two ideas I found interesting were:
•using images in the periphery of a webpage to give context of what the page is about while keeping high-resolution information such as text in the page's center (thing 4)
•avoiding images looking directly at people when you're trying to convince them of something (thing 8).
November 28, 2015
Super-fast read filled with interesting research and facts. Each page has a new thing to know. Examples:
By 2020 Generation Z will make up more than 50% of consumers.
People prefer curved shapes to angular shapes.
Toddlers learn more when they are laughing.
Then for each, the nifty thing to know is tied back to design (graphic, web, logo), social media or marketing.
Fun if you like Mental Floss-type stuff. (which I do)
By 2020 Generation Z will make up more than 50% of consumers.
People prefer curved shapes to angular shapes.
Toddlers learn more when they are laughing.
Then for each, the nifty thing to know is tied back to design (graphic, web, logo), social media or marketing.
Fun if you like Mental Floss-type stuff. (which I do)
February 6, 2019
The psychology of design and persuasion.
Following the format of the first volume (100 things...) Dr. Weinscenk covers a lot of general design principles, like the preference for curves and symmetry and how color impacts perception. She also writes about how emotion, especially positive, exited emotion is the most effective way to elicit user action.
She then shifts more to the persuasive aspects. To improve credibility, repeat and then repeat. Also, a relevant photo improves the credibility of the accompanying text. Also, to speed up people's decision making, show all the evidence they have accumulated to support their decision.
Age-related considerations are considered for many aspects. Older people prefer more color on websites and are more likely to use intuition and feeling when making decisions.
Some counter-intuitive aspects of persuasion and memory are highlighted. Text that is in a font hard to read is more memorable. Also using a noun instead of a verb makes people feel like they belong to a group. For example, don’t say, 'vote,' say, 'be a voter.'
She talks a bit about how reading has changed. Deep reading that occurs when reading physical books has shifted to skimming and scanning on screens.
Like many other people, she recommends the use of stories to influence others to buy into your program. Have a dramatic arc, even in a business presentation.
Dr. Weinshenk then writes about embodied understanding. Our body is intertwined in our minds. Space and physical effects matters. Important to remember, but somewhat difficult to apply.
She goes on to talk about the different brain networks. The executive network, the part the is active when you are actively working on a problem. The default network, the part that works in the background when you’re not actively thinking. And the salience network that sorts through all the sensory input to keep the relevant stuff. To come up with creative solutions, you have to use all three. Active thinking, take a break, and rest.
Overall, some good information about the psychology of design and persuasion, some of it well know, some of it sketchy, but all thought-provoking. The problem is the organization of the book. The 100 things structure create a scattershot approach which makes it hard to get a big-picture summary. The printed version is formatted better than the kindle edition.
Following the format of the first volume (100 things...) Dr. Weinscenk covers a lot of general design principles, like the preference for curves and symmetry and how color impacts perception. She also writes about how emotion, especially positive, exited emotion is the most effective way to elicit user action.
She then shifts more to the persuasive aspects. To improve credibility, repeat and then repeat. Also, a relevant photo improves the credibility of the accompanying text. Also, to speed up people's decision making, show all the evidence they have accumulated to support their decision.
Age-related considerations are considered for many aspects. Older people prefer more color on websites and are more likely to use intuition and feeling when making decisions.
Some counter-intuitive aspects of persuasion and memory are highlighted. Text that is in a font hard to read is more memorable. Also using a noun instead of a verb makes people feel like they belong to a group. For example, don’t say, 'vote,' say, 'be a voter.'
She talks a bit about how reading has changed. Deep reading that occurs when reading physical books has shifted to skimming and scanning on screens.
Like many other people, she recommends the use of stories to influence others to buy into your program. Have a dramatic arc, even in a business presentation.
Dr. Weinshenk then writes about embodied understanding. Our body is intertwined in our minds. Space and physical effects matters. Important to remember, but somewhat difficult to apply.
She goes on to talk about the different brain networks. The executive network, the part the is active when you are actively working on a problem. The default network, the part that works in the background when you’re not actively thinking. And the salience network that sorts through all the sensory input to keep the relevant stuff. To come up with creative solutions, you have to use all three. Active thinking, take a break, and rest.
Overall, some good information about the psychology of design and persuasion, some of it well know, some of it sketchy, but all thought-provoking. The problem is the organization of the book. The 100 things structure create a scattershot approach which makes it hard to get a big-picture summary. The printed version is formatted better than the kindle edition.
July 21, 2020
An absolute must-read for designers, this sequel to the classic “100 things every designer needs to know about people”, is full of further cognitive and behavioural psychology insights.
I folded the most corners in “how people read and interpret information” and “how people relate to other people and technology”.
This is yet another fascinating collection of insights based on scientific research into human biology, psychology and behaviour. If you want to understand yourself or other humans better and if you work in an industry where communicating with humans is involved, you will improve your interactions by deepening your understanding of said humans.
And if you work without any humans, please tell me where? I don’t think we have removed ourselves from the equation just yet.
I folded the most corners in “how people read and interpret information” and “how people relate to other people and technology”.
This is yet another fascinating collection of insights based on scientific research into human biology, psychology and behaviour. If you want to understand yourself or other humans better and if you work in an industry where communicating with humans is involved, you will improve your interactions by deepening your understanding of said humans.
And if you work without any humans, please tell me where? I don’t think we have removed ourselves from the equation just yet.
December 4, 2020
Weinschenk has a gift for distilling research into key insights and extracting takeaways for designers. While I loved her earlier books, this one fell a little short for me. It seemed like she had several really great chapters and then had to stretch to fill the full 100. In the later chapters, the research was very fresh and I question if it will still feel relevant in a few years as we better understand the subtleties around how people interact with emerging technologies.
November 12, 2023
Це якийсь стид, честно говоря.
Шелуха и скорлупа из просроченных трендов, смешанная с банальностями по типу «экстраверты чаще постят чем интроверты» и откровениями а-ля «скоро тихое поколение отойдет, а костяк сформируют зумеры». Или «веселая и удивляющая реклама дает лучший результат».
Добавим к этому же перевод в духе «я состояла в джаз-банде» и Роберта «Саполски».
Закроем, выкинем.
Шелуха и скорлупа из просроченных трендов, смешанная с банальностями по типу «экстраверты чаще постят чем интроверты» и откровениями а-ля «скоро тихое поколение отойдет, а костяк сформируют зумеры». Или «веселая и удивляющая реклама дает лучший результат».
Добавим к этому же перевод в духе «я состояла в джаз-банде» и Роберта «Саполски».
Закроем, выкинем.
January 24, 2020
Варто читати як легкий научпоп а не книгу по дизайну. Часто дуже натягнуто, якщо автор взялась не за 100 а за моцних 50 мабуть був би толк. Для себе відмітив цікаві моменти про перефирійний зір та інстайти про старе покоління
December 10, 2021
This book was full of information and knowledge about design. This is very helpful an teaches you about users and people and how their brains work, complementing the first book 100 things every designer needs to know about people.
April 17, 2022
If you are a designer this book helps you know people better. Telling different examinations and results help you know people more. I recommend this book to every designer because it's really fun and easy to read.
December 7, 2017
Touches different issues than the 1st book. But still very valuable, including more expert issues. Always fun to read it
October 14, 2018
The first half of the book is a little bit naive and stupid.
But the second half is awesome. I've got a lot of interesting facts and studies.
But the second half is awesome. I've got a lot of interesting facts and studies.
March 19, 2019
Lightweight overviews of a 100 topics designers should now go read up on.
Read
August 6, 2021Important psychology principles!
July 27, 2022
Un libro imprescindible para los que nos dedicamos al diseño. Menos sorprendente que la primera parte pero no por ello menos relevante en los contenidos y afirmaciones que aporta.
January 24, 2023
Местами интересно, но очень много поверхностной или устаревшей информации. Особенно в последней трети. Некоторые пункты явно добавлены просто для количества.
March 3, 2025
內容挺清晰的，簡短易讀
June 28, 2019
Предыдущая книга Уэйншенк "100 Things Every Designer Needs to Know About People", название которой на русский перевели почему-то как "Сто главных принципов дизайна. Как удержать внимание", стала очень популярной, так что в 2015 году вышло "продолжение". Новую книжку некоторые ругают за то, что она не нас��олько практична, как первая. Вынуждена согласиться, многие факты, хоть и любопытны, имеют довольно ограниченную область применения именно в дизайне... Зато кое-что применимо в области маркетинга! Да и вообще - это просто познавательный научпоп, который можно читать даже тем, кто ни дизайном, ни маркетингом не занимается и не интересуется :)
Сьюзан Уэйншенк приводит много интересных фактов о том, как люди воспринимают информацию, читают, принимают решения, решают творческие задачи и так далее.
Сьюзан Уэйншенк приводит много интересных фактов о том, как люди воспринимают информацию, читают, принимают решения, решают творческие задачи и так далее.
June 24, 2020
100 concise and bite-sized facts (or opinions in some instances) that are helpful for anyone creating something a person will use.
I was a huge fan of two particular sections, How People Read and Interpret Information, and How People are Influenced by Stories. As a reader and a student of literature it was great to see scientific evidence of some of the 'facts' my teachers have reiterated to an English class. It was also a fun thing to smile at - after all, not just literature students make use of things like rising and falling action in a story or common plot tropes. I enjoyed her information dump about haptic feedback and digital reading as well.
Overall it was a fascinating book, and one I think I would love to hand to people and be like "Read #28! or #57!".
I was a huge fan of two particular sections, How People Read and Interpret Information, and How People are Influenced by Stories. As a reader and a student of literature it was great to see scientific evidence of some of the 'facts' my teachers have reiterated to an English class. It was also a fun thing to smile at - after all, not just literature students make use of things like rising and falling action in a story or common plot tropes. I enjoyed her information dump about haptic feedback and digital reading as well.
Overall it was a fascinating book, and one I think I would love to hand to people and be like "Read #28! or #57!".
January 3, 2016
The coherence/cohesion between the main text & the end-of-chapter summaries seems to lack a little bit towards the end, but overall I found the book to be very informative. It covers psychology, sociology across genders/countries/ages/education levels/etc, technology, physics & neurology, & more! It definitely gave me ideas on how to help my friend edit the website/social media pages for their business. & there were things that I had never considered before or been familiar with - especially in medical technology & how different generations interpret certain pieces of technology.
February 9, 2019
Great collection. Sometimes a little random (from a design perspective), but, I must have said "wow" close to 100 times.
July 18, 2016
fascinating facts backed up by thorough research
January 31, 2017
Interesting but more trivial than useful.
Displaying 1 - 22 of 22 reviews