This might be my most biased review--I wrote the book--but I do believe the work stands on its own, objectively. This is because (I believe) it's the first comprehensive personal finance book to extrapolate the brilliance of behavioral finance in every day language, applying it to every day living.
For years, I've droned on that "Personal finance is more personal than it is finance," a slogan that earned nods within the financial advisory and educational community for its anecdotal resonance. But "Simple Money" was born because of my discovery that behavioral finance proves the slogan is scientific fact.
This is especially important because the way that most personal finance counsel is conveyed is in sharp contrast to these findings. Indeed, most money gurus (and too many financial advisors) still rely on the motivational mechanism that has been proven ineffective--the patronizing, condescending, judgmental carrot-and-stick method.
The this-worked-for-me-and-you're-stupid-if-you-don't-do-it-my-way program works. Until it doesn't. "Simple Money" seeks to help you find motivation from within--instead of relying on a rigid set of compulsory edicts, whose effectiveness if more likely to wane.
But how, exactly, is the deep and wide subject matter of money management made simple? In short, dealing with money is complex because we are complex. Therefore, it is in better understanding ourselves that even the most confounding financial decisions can be made simple. Or, at least, simpler!