How to Stand Out: Proven Tactics for Getting Noticed

by Rob Yeung

Win the respect you deserve You probably already have the skills to be more fulfilled and successful. But sometimes it’s about showcasing these skills so that colleagues, customers, friends and the rest of the world can recognize what you do.

Drawing on extensive research and inspiring real-life examples, psychologist and bestselling author Dr. Rob Yeung guides you through proven techniques that will get you noticed for all the right reasons. How to Stand Out shows you how to:   Praise for the Book “We all need to sell ourselves and this book is a great, very readable guide on how to do that. This book is full of useful career advice – and brought to life by fascinating examples and often surprising insights.” Rhymer Rigby, writer for The Telegraph and Financial Times and author of 28 Business Thinkers Who Changed the World “ How to Stand Out covers the latest evidence on body language, communication and persuasion. It’s a rigorously researched, compelling and sometimes surprising read no matter what your goals in life. You will undoubtedly learn something new.” Dr Tomas Chamorro-Premuzic, CEO of Hogan Assessments, and Professor of Business Psychology at University College London and Columbia University “Engaging, no-nonsense and full of scientifically proven advice – an essential book for anyone wanting to outshine the crowd and get ahead in business and life.” Dr. Michael Sinclair, co-author of Mindfulness for Busy People , Founder & Clinical Director, City Psychology Group  “An easy read with some well researched, practical and evidence backed advice. Definitely stands out from the crowd and can easily be applied straight away.” Paul Hughes, Executive Development Director at Cranfield School of Management “An extraordinary book for everybody: Dr Yeung’s book presents a wealth of useful tips on how to build your confidence and stand out from the crowd. This book is a treasure trove of useful tips on how to outperform in a job interview, get promoted, win more customers, get your business funded or simply become more successful in life.” Professor Khalid Hafeez, Dean of The Claude Littner Business School at the University of West London “Practical, accessible tips and techniques for making yourself more interesting to clients, customers, and friends!” Tamara Box, Partner and Global Chair of the Financial Industry Group at international law firm Reed Smith LLP “Once again, Rob Yeung demonstrates how challenge can quickly become opportunity. He has the uncanny knack of identifying our insecurities, helping us view them from a different angle and transforming them into foundation stones for building new confidence. Whether you want to learn to ‘talk like TED’, present your best side at a job interview, or simply want to stand out from the crowd – this new book offers simple, clear and practical guidance. Like his previous books, this is another example of why Dr Rob Yeung stands out from other psychologists and coaches.” Malcolm Green, Creative Chairman at advertising agency Green Cave People

Genres: Business

256 pages, Paperback

First published August 6, 2015

About the author

PhD psychologist, consultant, conference speaker. Specialist in high achievement, leadership, careers, confidence and well-being.

Reviews

[Gökhan Bozkurt · Rating 2 out of 5]

If this is the first book you read in your life about this kind of topics, ok well maybe it might give u some useful ideas.. otherwise for an intellect, or informed reader it does not offer any new or interesting or useful knowledge.. just same talks. Partly boring... I would expect much better content from a author wth Dr title...

[Piers Jackson · Rating 4 out of 5]

Ok book

[karla melissa ramirez herman · Rating 5 out of 5]

es un libro bueno

[Daniel Correia · Rating 2 out of 5]

For a book about marketing its cover is quite misleading. At the back, it just says "Don't go unnoticed. Make an impact. Let lead psychologist Dr Rob Yeung walk you through the proven psychology of How to Stand Out." So, from this, I thought it was largely a psychology book, about what makes our brains notice somethings more than others. Nowhere did it mention marketing.
As a marketing book... it's ok. Some above average insight, that's it. One interesting thing here and there, but overall very basic.

[Rik Schnabel · Rating 1 out of 5]

Sadly, this book didn't live up to it's promise of "How to Stand Out." As a "How" book, it was more intellectual than practical. Though equally to be fair to the author, as a speaker myself, it didn't teach me anything new - however for a newbie to speaking they will gain some advice - though it may be too highbrow for them.

[Bùi Ngọc Hiến · Rating 3 out of 5]

lấy được sự tự tin :
- nhận ra rằng người xem ko hẳn nhận ra sự lo lắng của mình
- viết ra 1 trải nghiệm mình rất mạnh mẽ trước đây
- kích ứng hào hứng
- thuyết trình + kể truyện liệt kê so sánh đối lập
- tăng sự yêu thích công việc

[Phượng Minh]

A set of instructions to make you achieve entitlement, recognization, and productivity in life. However, my first impression of this book is bound with the previous experience with many other self-help books. Do not have enough time to read every detail carefully, but it would be a good digest for "cloudy days"