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Magnetic: The Art of Attracting Business
The Art of Attracting Business is a look at how consistently successful businesses are able to attract a steady and ever-increasing flow of customers. This innovative text examines a range of simple, powerful strategies that businesses of any size or type can use to attract new customers. The key is to do those things that harness the power of the single most important factor in buying positive word of mouth and referrals from happy existing customers. Magnetic businesses are intentional, strategic, and focused on creating positive experiences that become the stories their customers tell about them. Whether on the internet or face to face, it's what satisfied customers say about you that is the most powerful driver of growth for your business. Becoming Magnetic and attracting business, truly is an art, rather than a science, because every business is different, and uses a unique combination of strategy, people, and purpose to achieve success and growth. There is no one-size-fits-all formula, but with creativity and focus, any business can create a powerful revenue growth engine that continuously works to build and sustain success. Learn how to match successful growth strategies with your people, purpose, and culture to create your own unique 'magnetism' to attract business. Discover the simple, powerful keys to growth used by a range of market leading businesses, from a snowboard manufacturing startup company and a website design professional to a minor league baseball team and an family owned upscale grocery store. All of them utilize ideas that you can put to work immediately in your business to become Magnetic. Create a magnetic mindset in your people that leads not only to happier customers who refer others to you, but to more satisfied employees who help attract and recruit great new employees to keep your momentum going. Simplify and clarify how you think about your business to have your entire team become more focused, efficient, and effective in doing those few vitally important things that matters most in driving growth and sustaining success.
- GenresBusinessLeadership
208 pages, Hardcover
Published November 9, 2015
4 people are currently reading
55 people want to read
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Displaying 1 - 6 of 6 reviews
July 19, 2018
Quick, common sense discussion on how to attract and keep customers with good service.
December 19, 2016
An excellent book for small business owners. I am referring to it a lot with my small business clients. Following are some examples of the wisdom in here.
“Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” W. Edwards Deming
“So, how do you make it happen? The quick answer is that you become incredibly good at what you do. So good that people talk about it.”
“The products you make, and the service you deliver to your customers are no longer separate from your marketing. They are your marketing.”
“Remember, it's no longer what you say about you that matters most to buyers. It's what your customers say about you.”
“What do we want our customers to say about us? Choose three ideal customer statements... You will need to give this some serious thought and discussion. First, you identify the specific things your customers say that will indicate extreme satisfaction with your business and will drive new business to you through the power of positive word of mouth. Let's call them our 'what we want them to say' statements. Then you focus the attention and efforts of your entire business on creating the customer experiences that result in those statements. The end result is that you have satisfied, loyal customers who become your never-ending source of new business.”
“No matter what kind of business you are in, to be truly magnetic you have to make an emotional connection... Your goal should be to have all your customers saying 'I love these guys.' The emotional connection comes from how they feel when they do business with you.”
“Don't overthink it.” Simple is better.
“Knowing what I don't particularly want my customers to say about me helps me get clarity on what I need to do well in order to get them to say the things I do want them to say.” Do not want “lowest fee” but do want “best value.”
Next
“Identify the three things you must get right every time in order to drive those 'what we want them to say' statements... I can't tell you what your three things are.” Examples:
Trucking freight line
1. Pick it up when you said you would.
2. Deliver it when you said you would.
3. Deliver it intact and all there.
Restaurant
1. Serve the food fast and hot.
2. Deliver exceptional value.
3. Be the friendliest place our customers go.
“A classic rookie mistake is to underestimate your competition.”
“Who else is offering this product or service, and what will differentiate you from them?”
“Win on the basics.”
“Profit in business comes from repeat customers, customers that boast about your product or service, and that bring friends with them.” W. Edwards Deming
“So, how do you make it happen? The quick answer is that you become incredibly good at what you do. So good that people talk about it.”
“The products you make, and the service you deliver to your customers are no longer separate from your marketing. They are your marketing.”
“Remember, it's no longer what you say about you that matters most to buyers. It's what your customers say about you.”
“What do we want our customers to say about us? Choose three ideal customer statements... You will need to give this some serious thought and discussion. First, you identify the specific things your customers say that will indicate extreme satisfaction with your business and will drive new business to you through the power of positive word of mouth. Let's call them our 'what we want them to say' statements. Then you focus the attention and efforts of your entire business on creating the customer experiences that result in those statements. The end result is that you have satisfied, loyal customers who become your never-ending source of new business.”
“No matter what kind of business you are in, to be truly magnetic you have to make an emotional connection... Your goal should be to have all your customers saying 'I love these guys.' The emotional connection comes from how they feel when they do business with you.”
“Don't overthink it.” Simple is better.
“Knowing what I don't particularly want my customers to say about me helps me get clarity on what I need to do well in order to get them to say the things I do want them to say.” Do not want “lowest fee” but do want “best value.”
Next
“Identify the three things you must get right every time in order to drive those 'what we want them to say' statements... I can't tell you what your three things are.” Examples:
Trucking freight line
1. Pick it up when you said you would.
2. Deliver it when you said you would.
3. Deliver it intact and all there.
Restaurant
1. Serve the food fast and hot.
2. Deliver exceptional value.
3. Be the friendliest place our customers go.
“A classic rookie mistake is to underestimate your competition.”
“Who else is offering this product or service, and what will differentiate you from them?”
“Win on the basics.”
January 19, 2016
It seems like an obvious point, but businesses large and small loose sight of what matters. Three things I take away from this book: 1. Customer service should never be anything less than perfect. 2. Consistently delivering a quality product keeps and grows customers. 3. Personal interaction with customer helps to build the right thing and to support issues while maintaining loyalty to your business. All obvious, right?!
February 4, 2016
Excellent-very practical-liked the questions at the end of each chapter.
October 21, 2016
This book is an easy read and full of great information. its a little redundant at times and so that's
why I gave it 4 stars.
why I gave it 4 stars.
April 18, 2017
This is a really quick read that sticks to the basics of quality product, superb customer service, and being business-minded. Calloway touches on an array of scenarios, tactics, and highlights for anyone in business to consider, whether you work for a large company or operate a small business. His tone was refreshing and to the point, which is important in such a fast paced world. He presents a few case studies and real-world examples, which help drive his points home. Recommended for those interested in business or looking for a refresher.
Displaying 1 - 6 of 6 reviews