GLOBAL (with GLOBAL Online, 1 term (6 months) Printed Access Card)

by Mike W. Peng

Through ongoing research into students' workflows and preferences, GLOBAL3 from 4LTR Press combines an easy-reference, paperback textbook with Chapter Review Cards, and an innovative online experience - all at an affordable price. New for this edition, students explore GLOBAL3 anywhere, anytime, and on most devices with GLOBAL Online! With the intuitive StudyBits(TM) functionality, students study more effectively and can visually monitor their own progress. Coupled with straightforward course management, assessment, and analytics for instructors, GLOBAL3 with GLOBAL Online engages students of all generations and learning styles, and integrates seamlessly into your Global Business course.

Genres: Business, Textbooks

416 pages, Paperback

First published February 1, 2008

Reviews

[George Siehl · Rating 5 out of 5]

This college textbook thoroughly covers the topic of doing business internationally. Although it contains the seemingly mandatory allotment of jargon, it nonetheless conveys a massive amount of information, It is well organized and presents a consistent treatment of each section. This is done through the use of two primary perspectives used to analyze what a company must do to survive and be profitable when operating as a multinational enterprise. The two perspectives are the institutional and the resource based views.

The institutional view consists of formal institutions such as laws and regulations, which Peng characterizes as "the rules of the game." The institutional view also includes the informal social constraints of values, cultures, ethics and norms.

The resource view pertains to a corporation's internal resources and capabilities, both tangible and intangible. The tangible resources, those that can be observed and measured, consist of a firm's financial, physical, technological, and organizational assets. The intangible ones are harder to observe and sometimes impossible to quantify, but include such items as human, innovation, and reputational assets. It is the continued application of these two perspectives which binds the separate chapters into an organic whole.

Peng is a significant presence in the business community as a researcher, observer, and consultant, as well as a distinguished academic. His book draws on many of his real world interactions with the business community. This provides the sense that the content is highly utilitarian.

The text is supplemented by many tables, charts, photos, and a series of maps. All of these contribute to a deeper understanding of whatever aspect of global business Peng is addressing.

The book, while obviously meant for classroom use, is engaging enough for an interested reader to employ and take away a useful understanding of how international businesses operate. With a good teacher, this effect is greatly multiplied.

[Katina Van Cleave]

This author portrays his egotistical, prejudicial and discriminatory attitudes throughout this book. He uses the book to push a theory he created, institutional-based view. He spends a portion of every chapter reiterating the same thing, sometimes using new examples. This book does not teach how to take your business into a foreign market. It is an overview of global business with emphasis on 70%of them failing. I was left thinking M. Peng is a sick man when he commented that robots may break down, but they don't commit suicide.

[Martha Haile · Rating 5 out of 5]

Great textbook! Used this book for my International Business class and it was so easy to read and follow.

[Kafy'z Nerontor]

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